Level The Playing Field

Since 2016, Lidl has brought #SeriousSupport to the Ladies Gaelic Football Association and its members on a local and national level by investing over €5million. During this time, we have seen a shift in attitudes towards the game and support rising to an all-time high with multiple attendance records broken. And yet a significant gap still exists between ladies Gaelic footballers and their male counterparts at all levels of the game.

At Lidl, we want to create change for this and future generations of LGFA stars by helping them to Level The Playing Field. That’s why we introduced the LGFA stamp card club fundraising initiative. The initiative, launched in February 2021, provided every single club in Ireland with the opportunity to raise up to €20,000 by collecting stamps on the Lidl Plus app.


Skerries Harps and Dublin forward Lyndsey Davey receives a cheque for €20,000 from Trevor Dawson, Lidl Balbriggan

In total, over €375,000 in cash funding and new jerseys were awarded to clubs in every county in the country with the 4 provincial winners receiving the top prize of €20,000 - they are Skerries Harps (Dublin), Kinsale (Cork), St John's (Sligo), and Bun Dobhrain (Donegal). Now that is #SeriousSupport.
Ladies School Competition

The #SeriousSupport Schools Programme is back!

We are delighted that the LGFA-backed secondary schools athlete mentor programme has returned for the 2021-22 school year.

Delivered in conjunction with Youth Sport Trust and our team of specially trained inter-county footballers, we are committed to teaching junior cycle students about the long-term physical and mental health benefits of playing ladies’ Gaelic football and aim to reduce the numbers of 12-15 year olds dropping out as a result. Our athlete mentors will deliver the programme through classroom workshops and on-pitch training sessions in schools in every county. Added to that, each of the winning schools receives a brand new set of jerseys for their ladies’ football team to celebrate their participation.

We will be seeking nominations for the 2022-23 #SeriousSupport Schools Programme later in the year so please keep an eye out if you would like to nominate your local school.

Behind The Scenes


Shot on location in Glendalough, Co. Wicklow way back in early 2020, the campaign is a visual representation of the uphill battle that ladies Gaelic footballers and women in sport face in striving for equality. We went behind the scenes to capture the atmosphere and camaraderie among the players as they give everything to Level The Playing Field.
Behind The Scenes
Lidl Ambassadors


We are honoured to have 4 wonderful ambassadors and role models supporting our partnership with the LGFA:
  • Emer Gallagher – Termon and Donegal
  • Carla Rowe – Clann Mhuire and Dublin
  • Aishling Moloney – Cahir and Tipperary
  • Nicola Ward – Kilkerrin/Clonberne and Galway

Our Lidl ambassadors are involved in a number of related activities including the Lidl One Good Club programme which was developed in conjunction with the LGFA and our charity partner, Jigsaw - The National Centre for Youth Mental Health.



We went behind the scenes with our Lidl One Good Club ambassadors, Carla Rowe of Dublin and Nicola Ward from Galway as they faced crucial games during the group stages of the 2020 TG4 All-Ireland Senior Football Championship. Get an insight into how they prepare for battle and watch as the games unfold from their perspective.
game day dublin


Dublin v Waterford

Carla’s all action performance and 3 points from play were instrumental in a hard-fought 17 points to 1-10 victory over Waterford which secured a place in the semi-finals for the Girls In Blue.
See LGFA Youtube Playlist
game day dublin
Game Day Galway


Galway v Monaghan

Nicola’s intervention in setting up the winning goal, along with her role at the heart of the Galway defence, helped the Tribeswomen hold off a dramatic Monaghan fightback and seal a place in the semi-finals by a single point.
See LGFA Youtube Playlist