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WHY ARE WE SUPPORTING THE LGFA?

Serious hard work and dedication should never go unnoticed. In fact, at Lidl, we think it deserves serious support in return. We know that for women’s sport this is often overlooked, but we want to change this. Now in our 5th sponsorship with LGFA, we not only want to give women in sport the recognition they deserve, we want to encourage all women to get involved and stay involved. After all, hard work pays off, and we’re passionate that sporting women should be rewarded and celebrated for their’s.

Join us in showing #SeriousSupport for Ladies Gaelic Football.

Our Documentary: Serious Starts Here

We at Lidl wanted to dig a little deeper into the need for serious support. So as part of our new campaign, we spoke to women all over Ireland about playing sport and how it helps them build important life skills. Watch our video below.

Lidl Ambassador Sarah Rowe

Lidl Ambassador - Sinead Goldrick

Lidl Ambassador - Aisling Moloney

Aishling Sheridan

Aisling Moloney Goes Back to School

WHAT HAVE WE DONE SO FAR?

We launched our sponsorship with the LGFA in 2016 and since then have invested a massive €4m in the LGFA and its local communities including supporting over 450 schools and juvenile teams nationwide, donating more than 11,000 jerseys, balls and equipment and providing over 300 clubs with cash donations.

We also commissioned the first Irish-based research into how sport participation impacts the lives of women and the factors that influence dropout. Worryingly the research revealed that by the age of 13, one in two girls will have dropped out of sport and are three times more like to drop out of sport than boys. Since then one of the primary objectives of our sponsorship of the LGFA has been to encourage more young girls to participate and stay in sport. Our nationwide Lidl #SeriousSupport Schools Programme was launched in 2019 and aimed to tackle dropout rates of girls aged 11-14 by delivering inspirational assembly talks and skill-building workshops.

It all begins with a school or a club, we want to provide solid support for players at the outset to ensure young female talent is nurtured and developed.

Our Research

TEAM SPORT IS SO BENEFICIAL FOR WOMEN, BUT WHY ARE THEY DROPPING OUT SO EARLY?

We’ve learned that team sports build so much more than teams. They build a solid foundation for the future. We wanted to understand this a bit more, so we asked Irish women of all ages questions no one had asked them before.

We spoke to women all over Ireland about life, sport and what it means to them. Our independently commissioned research, used both qualitative and quantitative approaches to get a broad view of these women’s attitudes. Our study is the first of it’s kind in Ireland and offers fresh new insights into something that we, at Lidl feel really passionate about.

Our study has revealed that playing team sports helps women build a strong set of life skills, like better mental well-being, dealing with pressure and self-confidence. But unfortunately, half of them drop out by the beginning of secondary school.

At Lidl, we want all women to become the best possible version of themselves. We hope that by sharing our research, we can help encourage more Irish women to stay in sport.

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See Study