Design Our Special Edition LGFA 50th Anniversary Jersey

In 2024, the LGFA celebrates its 50th anniversary and we are giving our shoppers the chance to design a special edition 50th anniversary jersey. The winner will receive €1,000 in Lidl vouchers and 4 x tickets to the 2023 All-Ireland Finals.

Show your #SeriousSupport and enter the competition by:

1. Picking up an entry form from the leaflet stand in your local store or downloading and printing off the form here

2. Completing the form and providing contact details (*parent/guardian signature required for under 18s)

3. Submitting your entry via the LGFA box located behind the checkout area by Sunday, 11th of June

The winning design will be printed on 10,000 jerseys and awarded to LGFA supporters via Lidl Plus with delivery in January 2024 to kick off the 50th anniversary celebrations.

For full terms see

A Decade of #SeriousSupport

Since 2016, Lidl has brought #SeriousSupport to the Ladies Gaelic Football Association and its members on a local and national level by investing over €5million. During this time, there has been a 73% increase in underage playing numbers and we have seen a shift in attitudes towards the game with support rising to an all-time high and multiple attendance records broken. And yet a significant gap still exists between ladies Gaelic footballers and their male counterparts at all levels of the game…

So it gave us great pleasure to sign a four-year contract extension in January 2022 that will take the partnership through to the conclusion of the 2025 season and mark a decade of #SeriousSupport, representing an investment of €10 million overall. As part of the new contract and our renewed effort to Level The Playing Field, we have committed to focusing on further progress in three main areas: (i) Investment (ii) Attendance (iii) Participation

Lidl Plus LGFA Rewards

We are delighted to announce the winners of this year’s Lidl Plus LGFA Rewards Scheme which saw €102,000 in cash funding and 230 sets of team jerseys being awarded to local LGFA clubs across the country. Dublin’s Castleknock, Donegal’s Bun Dobhráin, Galway’s Tuam Cortoon and Kerry’s Inbhear Scéine Gaels LGFA Clubs were awarded the top prize of €20,000 each for collecting the most stamp cards in their respective provinces. The innovative initiative has now seen more than 383 LGFA clubs benefit from new jerseys and up to €20,000 in funding since 2021 with more than €575,000 invested in local clubs altogether.


The #SeriousSupport Schools Programme is back!

We are delighted that the LGFA-backed secondary schools athlete mentor programme has returned for the 2022-23 school year.

Delivered in conjunction with children’s charity the Youth Sport Trust and our team of specially trained inter-county footballers, we are committed to teaching students about the long-term physical and mental health benefits of playing ladies’ Gaelic football and aim to increase participation and reduce drop-out rates for teenage girls. Our athlete mentors will deliver the programme through classroom workshops and on-pitch training sessions in schools in every county. Added to that, each of the winning schools receives a brand new set of jerseys for their ladies’ football team to celebrate their participation.

Nominations for the 2022-23 programme have closed – the full list of selected schools will be confirmed in due course.

Behind the scenes

Behind The Scenes


Shot on location in Glendalough, Co. Wicklow way back in early 2020, the campaign is a visual representation of the uphill battle that ladies Gaelic footballers and women in sport face in striving for equality. We went behind the scenes to capture the atmosphere and camaraderie among the players as they give everything to Level The Playing Field.
Behind The Scenes
Ambassadors New


We are honoured to have 8 wonderful ambassadors and role models supporting our partnership with the LGFA:

  • Síofra O’Shea – Southern Gaels and Kerry
  • Aishling Moloney – Cahir and Tipperary
  • Emma Duggan – Dunboyne and Meath
  • Carla Rowe – Clann Mhuire and Dublin
  • Shauna Howley – Knockmore and Mayo
  • Ally Cahill – Killygarry and Cavan
  • Nicola Ward – Kilkerrin/Clonberne and Galway
  • Emer Gallagher – Termon and Donegal

Our Lidl LGFA partnership ambassadors are involved in a number of related activities including the Lidl One Good Club programme which was developed in conjunction with the LGFA and our charity partner, Jigsaw - The National Centre for Youth Mental Health.


We went behind the scenes with our Lidl One Good Club ambassadors, Carla Rowe of Dublin and Nicola Ward from Galway as they faced crucial games during the group stages of the 2020 TG4 All-Ireland Senior Football Championship. Get an insight into how they prepare for battle and watch as the games unfold from their perspective.
game day dublin


Dublin v Waterford

Carla’s all action performance and 3 points from play were instrumental in a hard-fought 17 points to 1-10 victory over Waterford which secured a place in the semi-finals for the Girls In Blue.
See LGFA Youtube Playlist
game day dublin
Game Day Galway


Galway v Monaghan

Nicola’s intervention in setting up the winning goal, along with her role at the heart of the Galway defence, helped the Tribeswomen hold off a dramatic Monaghan fightback and seal a place in the semi-finals by a single point.
See LGFA Youtube Playlist