What Serious Support Looks Like

 

WHY ARE WE SUPPORTING THE LGFA?

Serious hard work and dedication should never go unnoticed. In fact, at Lidl, we think it deserves serious support in return. We know that for women’s sport this is often overlooked, but we want to change this.

By committing to a three year sponsorship with LGFA, we not only want to give women in sport the recognition they deserve, we want to encourage all women to get involved and stay involved. After all, hard work pays off, and we’re passionate that sporting women should be rewarded and celebrated for their’s.

Join us in showing #SeriousSupport for Ladies Gaelic Football.

Our Documentary: Serious Starts Here

 

We at Lidl wanted to dig a little deeper into the need for serious support. So as part of our new campaign, we spoke to women all over Ireland about playing sport and how it helps them build important life skills. Watch our video below.

Lidl Ambassador Sarah Rowe

Lidl Ambassador - Sinead Goldrick

Lidl Ambassador - Aisling Moloney

Aishling Sheridan

Aisling Moloney Goes Back to School

WHAT HAVE WE DONE SO FAR?

When we partnered with LGFA in 2016, we made a promise to elevate Ladies Gaelic Football to a new level and we’ve made sure to keep that promise.

From intercounty down to local clubs, we want to make an impact at every level. So far, we’ve invested €2.5 million in our sponsorship to date.

We’ve given new jerseys and equipment to 145 post primary schools, we’ve awarded cash and voucher donations to over 150 local clubs across the country.

 

Our Research

TEAM SPORT IS SO BENEFICIAL FOR WOMEN, BUT WHY ARE THEY DROPPING OUT SO EARLY?

We’ve learned that team sports build so much more than teams. They build a solid foundation for the future. We wanted to understand this a bit more, so we asked Irish women of all ages questions no one had asked them before.

We spoke to women all over Ireland about life, sport and what it means to them. Our independently commissioned research, used both qualitative and quantitative approaches to get a broad view of these women’s attitudes. Our study is the first of it’s kind in Ireland and offers fresh new insights into something that we, at Lidl feel really passionate about.

Our study has revealed that playing team sports helps women build a strong set of life skills, like better mental well-being, dealing with pressure and self-confidence. But unfortunately, half of them drop out by the beginning of secondary school.

At Lidl, we want all women to become the best possible version of themselves. We hope that by sharing our research, we can help encourage more Irish women to stay in sport.