Baby Food & Essentials
Whether it's your first or your fifth, having a baby is a wonderful, exciting and slightly nerve-racking adventure. Explore our baby page below to find tips and tricks on pregnancy, hints on staying organised and nutritional recipe ideas for you and your baby
Award Winning Products
The Pregnancy & Baby Fair Awards 2023
Lidl is delighted to announce that we have won 8 awards across 5 categories including Gold for Best Nappy at this years Pregnancy & Baby Fair Awards.
Click here to see the full list
More Award Winning Quality
The following products from our Lupilu range have been awarded GOLD at the Made for Mums Awards 2020.
- Newborn/ Infant Nappies Sizes 1 & 2 - Lupilu Newborn Nappies 2-5kg (Size 1)
- Toddler Nappies Sizes 5 & 6 - Lupilu Junior Nappies 11-25kg (Size 5)
- Baby Nappies Sizes 3 & 4 - Lupilu Maxi Nappies 7-18kg (Size 4)
- Baby & Child Shampoo & Hair Care - Lupilu Baby Shampoo
- Baby Bath Time Accessory - Lupilu Safety Cotton Buds
The Loved by Parents Awards
Winner - Supermarket Of The Year Gold 2020
With each product tested and voted for by parents, the Loved By Parents awards is a world renowned parenting awards programme. We're proud to have had won this prestigious accolade for so many of our products.
More Lovedbyparents 2020 Winners
Lupilu Maxi Nappies Plus 4+ - Best Nappy Range 2020| Gold
Lupilu Maxi Nappies Plus 4+ - Best Disposable Nappy Stage 4+| Platinum
Lupilu Junior Nappies Plus 5+ - Best Nappy Range 2020| Silver
Lupilu Junior Nappies Plus 5+ - Best Value Disposable Nappy| Gold
Lupilu Junior Nappies Plus 5+ - Best Disposable Nappy Stage 5+| Gold
Meet Our Ambassadors
Lupilu Brand Ambassador
We are delighted to announce that Kathryn Thomas has joined team Lidl as our new Lupilu brand ambassador.
The well known TV and Radio Broadcaster, and mother to Ellie (4) and Grace (7 months) has been a regular Lidl shopper for a number of years and we are honoured to partner with her as she takes care of her two young children.
Speaking about her ambassador role, Kathryn said; “I’m thrilled to be partnering with Lidl and Lupilu. As a second time mum, I’m trying to utilise the experience from the first time around and I hope to be able to pass on some of those learnings. Raising two young children has its challenges but the Lupilu range has been a huge help and I look forward to sharing my tips with other Lidl customers."