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    UEFA Europa League and UEFA Conference League

    By promoting conscious eating and active lifestyles, Lidl's ongoing partnership with the UEFA Europa League and UEFA Conference League is not only about supporting world-class football, but also about creating lasting, life-changing moments for people, football fans and families across Europe.Lidl will support fans on their journey to becoming fans in every way possible, from TV advertising to in-stadium placements and promotional displays. Whether it's making healthy and fresh food easily accessible at low prices or bringing fans closer to the biggest football tournaments in Europe, Lidl is by your side.

    A young boy in a yellow and blue football jersey holds an adult's hand.
    Lidl Kids TeamAn exclusive experience created through the partnership with the UEFA Europa League and the UEFA Conference League. Children aged six to ten will have the unique experience of becoming an official run-in child for a match in the competition
    Father and son enjoy fruit in a container during a sporting event.
    Lidl TicketingLidl provides its customers and employees with unforgettable matchday experiences by organising internal and external competitions to win tickets. This is just one of the many benefits with the partnership as it brings fans closer to the game
    Football players in red and white jerseys with 'FRESH PICKS' text and Lidl logo.
    Lidl "Fresh Picks""Fresh Picks" focuses on "fresh" moments, players and matches each matchweek. The content can be seen on the respective UEFA competition channels, which strengthens the partnership and represents added value for all football fans
    A partnership to rememberLast year, Lidl brought the game closer to fans as an official partner of the UEFA Europa League and the UEFA Conference League 2024/25: 4,685 tickets were raffled off, over 7,500 Lidl Kids Team seats and thousands of portions of fresh fruit were distributed.
    • Football players and children walking on the field of a full stadium.
    • Two footballers in Adidas and Nike gear battle for the ball on the field.
    • Football players in red jerseys and black shorts walk on a field with children, wearing sportswear.
    • Two smiling women in Lidl aprons offer fruit on skewers at a UEFA Europa League event.
    • A Lidl fruit and vegetable themed installation, with games and activities, in an urban square.
    • Girl interacting with a large touchscreen display, showing fruits and the Lidl logo.
    • Two soccer players battle for the ball on the field, one in white and green, the other in blue with a mask.
    • Football player in white jersey with number 37 kicking ball towards goal.