Terms and Conditions Lidl Plus


As of:  January 2022

1             Area of Application and Relationship to other Regulations

These Lidl Plus terms and conditions (“terms and conditions”) regulate the participa-tion in the customer service programme Lidl Plus (hereinafter referred to as “Ser-vice”). The service is operated by Lidl Stiftung & Co. KG (hereinafter referred to as “Lidl Stiftung” or “we”). However, Lidl Stiftung is entitled to involve subcontractors and/or other Lidl Ireland companies hereinafter referred to with Lidl Stiftung as “Lidl Companies” or “Lidl”) to provide the service. The service is directed at consumers (hereinafter referred to as “user” or “you”), who want to receive the information personalised by Lidl about offers and specials from Lidl and selected cooperation partners, which correspond as closely as possible to the interests of the respective person. The service’s aim is also that the users receive more relevant content and that Lidl does not send such content that is not of interest to the user. The basis for determining relevant content is the purchasing and usage behaviour with regard to the products and services of the Lidl Companies, as described below. The service is made available on the basis of the following terms and conditions.


2             Conditions for Participation

You must be 18 years of age to register for our service. Participation can only take place for private use. A commercial participation is excluded.


3             Registration and Account

To make use of our service, you must create an account.

You make a binding offer to register for the service and to use the functional scope of the service by clicking on the "Continue" button in the app and providing all re-quested information, entering the user name and password for your My Lidl Ac-count ("Login Data") and clicking on the “Sign up"  button ("Offer"). You will not in-cur any costs as a result of this offer. Until you click on the "Continue" button, you can cancel the registration process at any time or change the information you have provided by deleting, adding or correcting the information provided in the various fields or by closing the app. After completing the registration process, you can change the information provided in your personal account at any time.

Upon receipt of your offer to conclude the contract, we will send a confirmation of receipt of the offer ("order confirmation") to the email address you provided during registration. This order confirmation also represents our acceptance of the offer ("conclusion of contract") and contains a verification link. The service can be used as soon as you have received the order confirmation.

Because we are offering the service voluntarily and at no cost to you, we have the right to deny the creation of an account in individual cases without stating a reason.

The e-mail address and mobile phone number that you give cannot be allocated to another account. It is also not permitted to give an e-mail address, mobile phone number or other contact data that do not belong to you, especially so called “throw-away e-mail address”. You must store your access data safely. It is not per-mitted to allow other persons access to your account. 

Every interaction with Lidl that takes place through your account is attributed to you. This is also the case if a third person acts via your account, if this third person was able to use your account due to your negligent behaviour. It is your duty to in-form us immediately about any unauthorised use of your account and to change your access data if you suspect your account has been used by another person(s).

You have the following options for registration with Lidl Plus:

•             Via our app, which is available for various mobile platforms.

During the registration a customer number is automatically assigned to you.


4             Subject of the Service

4.1         Tailored Information

The purpose of the service is to send you or display in the Lidl Plus app information as tailored to your needs as possible and – insofar possible – also design our offers and services for you in a personal way.

Participation in Lidl Plus is free of charge.

With Lidl Plus you will benefit from a wide range of services tailored to your needs. This contains among other things offers specially matched with your needs and de-sires, the participation in competitions, discounts, and special offer actions. To this end, we will try to determine your interests and preferences in relation to products and services offered by Lidl.

If we ask you for your consent for the processing of your data as described below, the information concerned will only be processed for the purposes of Lidl Plus if you have given your consent.

4.2         Data Collection and Storage

The basis for the determination of offers suited to you is provided by the data listed in the following paragraph:

4.2.1      Registration for Lidl Plus

As part of the registration process, we request the following customer data: first name, second name, date of birth, e-mail address, mobile phone number and pre-ferred Lidl store. It is optional to provide us your: salutation, gender, and your home address (street, house number, post code, city, and country). To set the preferred store the geo localisation function of your mobile device can be used.

4.2.2      Data from My Lidl

If you have voluntarily provided certain information about your circumstances and interests in your My Lidl Account, we also collect this information as part of Lidl Plus.

4.2.3      Store Visits

When you identify yourself during your store visit at the cash register, , we record the store you visited, the products purchased according to amount, type and price, the coupons used, the receipt total as well as time of payment process and payment type. With the allocation of your purchase to your customer account we pursue the purpose stated in paragraph 4.1, e.g. to be able to make you offers especially adapted to your preferences and interests as well as offer participation in specials.


At the till you identify either with your digital customer card or with the mobile phone number provided at registration


4.2.4 Customer Service

When you contact the customer service of the Lidl Companies, we process the data that you provide in this context.4.2.5 Use of the App

When using the Lidl Plus app we collect information about the store where you buy. In addition, we collect information about all content viewed in the app such as acti-vated coupons, your notification settings, the participation in lotteries, viewed arti-cles and your selected main store. We also collect information about your interac-tion with the app such as visited sections, the screens seen during each session, the number of clicks and scrolls. Additionally, we process your customerID (LoyalityID), information about the operating system version you use, the device identification, the system language, and the chosen country, as well as the app version used by you. We collect this information about your app use in part only subject to your consent under data protection law. Please refer to our data protection policy https://www.lidl.ie/lidl-plus/data-protection

4.2.6 Login Details

Your login details are stored and used to carry out the login. So that you do not have to login again every time you open the app, your login details are saved in the app (encrypted) until you log out of the account.


4.2.7Newsletter/ Push Messages/ SMS

In addition, we collect information about your user behaviour in relation to the newsletter and other information that we send you as push messages or SMS, store and if possible, assign it to you or your e-mail address or customer number. In rela-tion to this we collect information about time of opening the message, the links or areas clicked by you, selected products, time, duration and frequency of use.

4.3         Data Analysis

The data described in 4.2 is brought together in our database. We evaluate the data with the aim of finding such information about your interests, so that we will only send or show you information relevant to you. To determine possible product inter-ests, we also use mathematical statistical methods. For this your personal data is compared with the data from other customers. On the basis of this comparison, we can then deduce which other products and promotions in which other customers with comparable interests might also be of interest to you. However, Lidl does not take legal obligation that the data processing will always work in exactly the de-scribed way and you only receive offers that interest you. Furthermore, when using the app, we create user segmentation profiles for purposes of statistical analysis and assign these, if possible, to your person.

Not included in the evaluation are special categories of personal data in the sense of Article 9 Paragraph 1 GDPR.


5             General Conditions for Using the Service

To use the Lidl Plus service, a valid mobile number and e-mail address is required.

To also use the Lidl Plus app, the participant must download the software from an app store. Specific software versions are available for different types of mobile phones. For technical reasons it may not be possible to offer a suitable software for some types of devices. If no suitable software is available for the mobile phone of the participant, this participant cannot use the services on the relevant device. However, Lidl Stiftung will make an effort to offer the software for as many different mobile models as possible. Due to the continuously changing product offering on the mobile end devices market, Lidl Stiftung cannot offer a current list of all mobile phones that are suitable for using the services.   

Software installation and using of the services presupposes regular data transfer from the participant’s mobile phone. Volume and frequency of data transfer depend on the type and scale of service use. The connection costs for the data transfer are borne by the participant. The volume depends on the contract the participant has with his relevant mobile provider.

The cost to set up an internet connection and its maintenance on user side is not part of the Lidl Stiftung service. It is sole responsibility of the contractual arrange-ment between the participant and his internet provider.

The use of the Lidl Plus service also presupposes sufficient battery and screen brightness to scan the QR code during the check-out process.

The participant has the obligation to install the updates offered by Lidl. They will be informed about this while using the software. The use of the Lidl Plus service on manipulated end devices (e.g. through jailbreaking/rooting) is not permitted.


6             Your Obligations

You must

•             provide correct details at registration and update your profile;

•             keep your password secret and change in case of misuse or suspected misuse and

•             use the service in correspondence with applicable legal regulations.


7             Liability

We shall not be liable for any loss that arises to participants by virtue of their use of the Lidl Plus app or participation in any promotions that are advertised thereon.


8             Termination, Deletion

The participant has the right to end participation at any time without giving reasons by pressing the function “Delete user account”. A termination from the side of Lidl Stiftung is also possible at any time with prior notice of 10 days without giving rea-sons. The right of the parties to extraordinary termination for important reasons remains untouched.


9             Terms and Conditions for Download

You can find the terms and conditions for the app "Lidl Plus" for download as PDF here[https://www.lidl.ie/lidl-plus/data-protection

application/pdf | 189KB