Terms and Conditions Lidl Plus

Status: August 2020


1. Area of Application and Relationship to other Regulations

These terms and conditions regulate the participation of the customer service programme (in the following “service”). The service is operated by Lidl Stiftung & Co. KG (in the following “Lidl Stiftung” or “we”), however, other parts of the Lidl Group (together in the following termed “Lidl”) are involved in the fulfilment of the service. The service is directed at consumers (in the following “user” or “you”), who want to receive the information personalised by Lidl about offers and specials from Lidl and selected cooperation partners, which correspond as strongly as possible with the relevant person’s interests. The service’s aim is also that the users receive more relevant content and that Lidl does not send such content that is not of interest to the user. The service is made available on the basis of the following terms and conditions.

2. Conditions for Participation

You must be 18 years of age to register for our service. Participation can only take place for private personal use. Commercial/corporate entities are excluded from participation.

3. Account

To make use of our service, you must create an account. Because we are offering the service voluntarily and at no cost to you, we have the right to deny the creation of an account in individual cases without stating a reason.

The e-mail address and mobile phone number that you give cannot be allocated to another account. It is also not permitted to give an e-mail address, mobile phone number or other contact data that do not belong to you, especially so called “throw-away e-mail addresses”. You must store your access data safely, it is not permitted to allow other persons access to your account.  

Every interaction with Lidl that takes place through your account is attributed to you. This is also the case if a third person acts via your account, if this third person was able to use your account due to your negligent behaviour. It is your duty to inform us immediately about any unauthorised use of your account and to change your access data if you suspect your account has been used by another person(s).

You have the following options for registration with Lidl Plus:

via our app, which is available for various mobile platforms. 

During the registration a customer number is automatically assigned to you.

4. Subject of the Service

4.1 Tailored Information

The purpose of the service is to send you or display in the Lidl Plus app information as tailored to your needs as possible and – insofar possible – also design our offers and services for you in a personal way.

Participation in Lidl Plus is free.

With Lidl Plus you will benefit from a varied service tailored to your needs. This contains among other things offers specially matched with your needs and desires, the participation in competitions, discounts and special offer actions. To this end, we will try to determine your interests and preferences in relation to products and services offered by Lidl.


If we ask you for your consent for the processing of your data as described below, the information concerned will only be processed for the purposes of Lidl Plus if you have given your consent. Since Lidl Plus is designed to provide you with information and offers that are as accurate as possible on the basis of your identified needs and wishes, you can unfortunately only use our service in its basic version without giving your consent to the analysis of your usage behaviour in this app. In this case you can still view information about our products, but you will not be able to participate in discount and special offers and redeem coupons.


4.2 Data Collection and Storage 

The basis for the determination of offers suited to you is provided by the data listed in the following paragraph:


4.2.1 Registration for Lidl Plus

As part of the registration process, we request the following customer data: first name, second name,, preferred Lidl store, birth data, e-mail address, mobile phone number and preferred Lidl store. Optional and voluntary stated: form of address, gender and address (street, house number, post code, city and country).  To set the address and preferred store the geo localisation function of your mobile device can be used.

4.2.2 Store Visits

When you identify at the till, we record the store visited by you, the products purchased according to amount, type and price, the coupons used, the receipt total as well as time of payment process and payment type. With the allocation of your purchase to your customer account we pursue the purpose stated in paragraph 4.1, e.g. to be able to make you offers especially adapted to your preferences and interests as well as offer participation in specials.

At the till you identify either with your digital customer card or with the mobile phone number provided at registration.

4.2.3 Customer Service


When you contact our customer service, we process the data that you supply in this context.


4.2.4 Use of the App

When using the Lidl Plus App we collect information about the store where you buy. In addition, we collect information about viewed and activated coupons, your notification settings, the participation of lotteries and your selected main store. Additionally, we process your customerID (LoyalityID), information about the operating system version you use, the device identification, the system language and the chosen country, as well as the app version used by you.  

4.2.5 Login Details
Your login details are stored and used to carry out the login. So that you do not have to login again every time you open the app, your login details are saved in the app (encrypted) until you log out of the account.

4.2.6 Newsletter/ Push Messages/ SMS

In addition, we collect information about your user behaviour in relation to the newsletter and other information that we send you as push messages or SMS, store and if possible, assign it to you or your e-mail address or customer number. In relation to this we collect information about time of opening the message,  the links or areas clicked by you, selected products, time, duration and frequency of use.

4.3 Data Analysis

The data described in 4.2 is brought together in our database. We evaluate the data with the aim of finding such information about your interests, so that we will only send or show you information relevant to you. To determine possible product interests, we also use mathematical statistical methods. For this your personal data is compared with the data from other customers. Using this comparison, we can deduce what further products and specials, which had been of interest to customers with similar interests, may also be of interest to you. However, Lidl does not take legal responsibility that the data processing will always work in exactly the described way and you only receive offers that interest you. Not included in the evaluation are special categories of personal data in the sense of article 9 Par. 1 of the GDPR.

4.4 Sending of Offers

Depending on where and to what extent you use Lidl Plus services, certain information is forwarded from Lidl Stiftung to certain Lidl companies to send you the relevant offers. Within the Lidl Group we forward your identified product preferences to the relevant company for the targeted sending of content identified as potentially interesting for you.

5. General Conditions for Using the Service 

To use the Lidl Plus service, a valid mobile number and e-mail address is required.

To also use the Lidl Plus app, the participant must download the software from an app store. Specific software versions are available for different types of mobile phones. For technical reasons it may not be possible to offer a suitable software for some types of devices. If no suitable software is available for the mobile phone of the participant, this participant cannot use the services on the relevant device. However, Lidl will make an effort to offer the software for as many different mobile models as possible. Due to the continuously changing product offering on the mobile end devices market, Lidl cannot offer a current list of all mobile phones that are suitable for using the services.    

Software installation and using of the services presupposes regular data transfer from the participant’s mobile phone. Volume and frequency of data transfer depend on the type and scale of service use. The connection costs for the data transfer are borne by the participant. The volume depends on the contract the participant has with his relevant mobile provider.

The cost to set up an internet connection and its maintenance on user side is not part of the Lidl service. It is sole responsibility of the contractual arrangement between the participant and his internet provider.

The use of the Lidl Plus service also presupposes sufficient battery and screen brightness to scan the QR code during the check-out process.

The participant has the obligation to install the updates offered by Lidl. They will be informed about this while using the software. The use of the Lidl Plus service on manipulated end devices (e.g. through jailbreaking/rooting) is not permitted.

6. Your Obligations

You must provide correct details at registration and update your profile; keep your password secret and change in case of misuse or suspected misuse; use the service in correspondence with applicable legal regulations.

7. Liability

By downloading and registering your information on the Lidl Plus app, users acknowledge that Lidl may use their information for the purposes stated and will not be liable to them, whether in contract or negligence, for any damages or other compensation arising from the following:

i) user participation or any offers made available to them, which are entirely discretionary on Lidl’s part,
ii) the app does not function or only functions in a limited way
iii) no or only limited internet connection is available
iv) the scanning device at the checkout does not function properly
v) the coupons or products are not available

Lidl’s liability is therefore excluded to the maximum extent permitted by law. Lidl shall not be responsible if: 

The liability according to the product liability law remains unaffected.

8. Termination, Deletion


The participant has the right to end participation at any time without giving reasons by pressing the function “Delete user account”. A termination from the side of Lidl Stiftung is also possible with prior notice of 10 days without giving reasons. The right of the parties to extraordinary termination for important reasons remains untouched.

9. Changes to Terms and Conditions

Lidl Stiftung can change these terms and conditions in accordance with this paragraph. The current version of the terms and conditions can always be opened. The status of the terms and conditions is stated in the terms and conditions document itself.

We can change these terms and condition insofar as the change serves our legitimate interests, especially an improvement of performance, and provided we appropriately consider customer interests.

If Lidl Stiftung changes the terms and conditions, Lidl Stiftung will inform the users through a relevant message in the app and request the user to confirm the new terms and conditions.

If the user does not confirm the new terms and conditions, Lidl Stiftung can terminate the relationship.

B.  User Terms and Conditions My Lidl Account


Status: May 2020


1.   Area of Application and Relationship to other Regulations


These terms and conditions regulate the use of the service My Lidl Account (in the following “My Lidl” or “service”). The service is operated by Lidl Stiftung & Co. KG, Stiftsbergstraße 1, 74167 Neckarsulm (in the following “operator”, “we” or “us”), other companies of the Lidl Group (together in the following termed “Lidl”) are involved in service provision. The service offers a unified access to numerous online offers of the Lidl Group (in the following “offers”). This is a so-called single sign-on service which allows the user to access several offers (e.g. online shop, booking portals and similar) from different companies with the same login details. The service is made available on the basis of the following terms and conditions.

These terms and conditions do not apply to separate contractual relationships with third parties as part of the offers; for example, the purchase of products or services. Here, only the specific conditions of the relevant offer are valid (see above A for relevant services).

2.  Registration and Account

For the use of My Lidl registration is required, whereby the user must create a password for the My Lidl Account. The registration process is completed when the telephone number provided by the user has been validated and registration has been finally confirmed by the operator.

The details provided by the user as part of the registration process must be correct. Details from third parties cannot be supplied. Should details change later, the user must adjust these without delay in their account.

The access data is meant exclusively for use by the relevant authorised user and must be protected with appropriate measures from unauthorised access by third parties. If the user notices unauthorised use of the service, they must report this to the operator without delay. The user is liable for consequences due to third party use if they are responsible for it or for failing to stop it.


3.   Subject of the Service

Subject of the service of My Lidl is the provision of a unified Single Sign On Service for different offers within the Lidl Group. This means mainly that the My Lidl Account created can be used for all contained offers without requiring a separate registration or again provision of detailed user data.


The administration of user data takes place centrally via My Lidl. These are transmitted to the relevant service providers when using specific offers in order to permit the relevant transaction (see below 6).

The use of My Lidl is free. However, the use of concrete offers could involve costs, which are transparently displayed with the relevant offer in accordance with legal requirements. The same applies for possibly required third party services, such as the internet connection.


4.   Guarantee, Liability


The operator makes an effort to make My Lidl available on a continuous basis and without disruption or faults. Due to technical conditions such as configuration changes, maintenance, device breakdown and similar, this cannot always be guaranteed. In case of a service breakdown the operator will make all efforts to restore a fault-free service as soon as possible. The operator does not accept responsibility for possible consequences due to lack of (complete) usability. 

The operator reserves the right to operate My Lidl in future with reduced and/or changed functions or to terminate My Lidl. The user does not have a claim to (continued) use of this (gratis) service.


As part of the individual offers, the relevant service providers carry the sole responsibility for the provision of the services. The operator is not liable for possible claims resulting from this. The same applies to other contributions of independent third parties such as for example an internet provider.


Users agree that the operator’s liability shall be excluded in all possible respects to the maximum extent permitted by law.


5.    Termination, Deletion, Changes


The operator as well as the user can end the user relationship for My Lidl at any time without a notice period. As part of the administration of the My Lidl account, deletion of the account can be initiated by the user any time.

A termination by the operator may be considered especially when the user violates the terms and conditions. Until such events have been clarified the user data can be blocked.

The operator reserves the right to adapt these terms and conditions in the future. The users will be informed through a message in the app and will be required to confirm the new terms and conditions. This does not include important changes such as e.g. obligation to pay; this always requires explicit consent. If the customer objects to a change, this can result in a termination of the user relationship by the operator.

6. Data Protection

The processing of your personal data takes place while preserving your legal data protection rights. To implement a service it is necessary that the details provided by you are forwarded to the provider of the relevant service you want to use to permit user authentication and provision of the service as detailed in the offer (e.g. shipping and payment for products ordered).

Further details in relation to this can be found in our data protection statement here.

7. Final Provisions

The law shall apply to consumers insofar as this does not deprive them of the protection granted to them by mandatory provisions of the country in which they have their habitual residence.

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