Lidl Ireland is set to become the first major retailer in the world to offer free period products in stores nationwide to women and girls across the country affected by period poverty in partnership with Homeless Period Ireland and The Simon Communities of Ireland.
The new initiative means you will be able to claim a dedicated coupon for a free box of sanitary pads or tampons per customer each month through your Lidl Plus app.
Starting 19th April, those looking to get urgent access to period products can download Lidl’s app, Lidl Plus, and sign up to receive a free monthly coupon which they will receive on 3rd May and then ongoing on monthly basis.
> Click here to Register for the Period Product Support Programme
> Click here to Opt Out of the Period Product Support Programme
We are also committing to quarterly donations of period products to The Simon Communities to ensure people experiencing homelessness - who may not have access to a smartphone - can access these essential products.
As a long-time sponsor of Ladies Gaelic Football Association and supporter of women in sport, we are working with the LGFA to provide free female hygiene products in its clubs across the country with hopes to reach thousands of women and young girls who may not have access the these products on a regular basis. In addition, we will continue to provide free access to these products for its workforce.
Period poverty is described as the lack of access to sanitary products, menstrual hygiene education, toilets, hand washing facilities, and, or, waste management, is a growing issue in Ireland particularly since the onset of the pandemic.
A Plan International study on young females in Ireland found that almost 50 per cent of girls aged between 12 and 19 found it difficult to pay for sanitary products. Lidl’s new initiative comes in advance of anticipated Irish legislation and implementation of supporting measures.
In November, Scotland became the first country in the world to commit to offering free period products to those who need them, with New Zealand quickly following suit following successful trials in schools last year.