Privacy Policy

Your personal data may be used by Lidl in a variety of ways. We will always be as transparent as possible as to how we use your data—whether in the context of your in-store experience, or using any of our online services.

When you access the Lidl website, app and other Lidl platforms, certain information may be exchanged between your device and our server with your consent. This may contain personal data. Data collected in this way can for instance be used to optimise our website or to display advertising in the browser of your device.
 
At Lidl we ensure that customer satisfaction is at the heart of everything we do. We know your privacy is important to you so we want you to know that we will treat your personal information with respect.

CUSTOMER SERVICE PRIVACY POLICY

At Lidl we ensure that customer satisfaction is at the heart of everything we do. We know your privacy is important to you so we want you to know that we will treat your personal information with respect.

WHY DO WE USE PERSONAL INFORMATION?

To help us provide you with the best possible customer service sometimes we will need to use your personal information. This is so that we can address any issues and respond to your requests. This generally done with your consent to help us deal with your query in an efficient manner. Where you’re the matter relates to a claim or prospective legal claim, we will rely on our legitimate interest to process your data.

WHAT PERSONAL INFORMATION DO WE USE?

Depending on the circumstances, we may collect any of the following information:

•    Name;

•    Email address;

•    Home or postal address;

•    Call recordings.

Personal information obtained by Lidl when dealing with your request by telephone, e-mail, live-chat, WhatsApp, or letter is treated confidentially. In order to maintain our high standards of customer satisfaction all calls are recorded for training, quality, and safety purposes. In most cases, personal data will be kept no longer than 30 days from the date a request is resolved.

WHO CAN ACCESS YOUR INFORMATION?

Lidl will only allow access to your information to those members of staff that require it in order to respond to your request. All Lidl staff are under contractual obligations of confidentiality. In some cases, it may be necessary for us to forward extracts of your request to a contract partner. If this is necessary, we will inform you in advance and obtain your consent before we transfer any of your personal information externally.

HOW DOES LIDL USE SOCIAL MEDIA?

Lidl continues to use the option of so-called social listening in order to get an idea of the perception of our products and services and to identify any potential for improvement. Social listening analyses mentions / posts on various social media online platforms and forums (e.g. Twitter, Facebook, etc.)  in order to gain insights in to any product deficiencies and to action responses to these deficiencies to meet the need of our customers.

Direct mentions of the Lidl brand or discussions regarding specific keywords which appear on these online platforms and forums are evaluated according to a search request (e.g. a new product line). Only mentions / posts that have been made available to an unrestricted public will be viewed here.

The extent of the data collected is primarily determined by the nature and content of the respective mention / post. In individual cases, the respective user ID used may be relevant; if Lidl would like to offer help with any problems. We also receive information from the respective platform operators on the scope of the respective contributions.

As a business we have a legitimate interest in being able to recognize any deficiencies in our products and services and to react appropriately to them.

The personal data processed in the context of social listening is only processed within the EEA.

The relevant data is not permanently stored by Lidl, but only analysed in a targeted manner with regard to potentially required countermeasures and will not be kept for longer than necessary.

WHAT ARE YOUR RIGHTS?

You have:

•    The right to revoke your consent at any time (where you have previously provided your consent);

•    The right to request information about your personal data stored with us;

•    The right to request rectification of incorrect data;

•    The right to request deletion of your personal data in certain circumstances;

•    The right to apply for the restriction of processing of your personal data;

•    The right to request data portability.

•    The Right to object to the processing of your personal data;

•    The right to contact the Data Protection Commission if Lidl is unable to address your concerns.

QUESTIONS OR COMMENTS?

You can contact us using the below details:

Lidl Ireland GmbH

Main Road

Tallaght

Dublin 24

data.controller@lidl.ie

Purpose of data processing / legal basis:

CCTV recording is active in all Lidl stores. Such recordings are captured and processed in Lidl’s legitimate interest for the following purposes:
 
• Crime prevention, prosecution and public safety
• Adherence to other legislation and policies
• Customer queries and risk management

Recipients or categories of recipients:

CCTV footage of customers is recorded by cameras as laid out in accordance with internal procedures for camera layout and in order to ensure proportionality. The physical technological infrastructure and recordings are stored and backed-up internally. 
 
As a general rule we will not disclose this data to third parties unless required to be provided to legal authorities when we have a statutory obligation to provide such recordings. Recordings may at times be used in evidencing legal/ongoing disputes where all requirements for the access and storage of such data have been met as laid out in our internal investigation procedures. 
 
Storage duration / criteria for specifying the storage duration:

CCTV footage is generally kept for a period of up to 30 days from the time of recording, except in the event of an incident. 

Purpose of data processing / legal basis:

From time to time Lidl may hold competitions or prize draws. Unless otherwise specified in the individual terms and conditions of any such competition, the personal data forwarded by you to us within the scope of participation in any competition will be used exclusively for processing the competition (e.g. identifying the winner, informing the winners, providing the prize). The legal basis for the data processing in the context of competitions held by Lidl will generally be based on consent. Participants may revoke this consent at any time. Where a winner is identified, prizes will typically be provided on the basis of contract where in consideration of the prize, winners agree to participation in promotional activity surrounding the competition or the prize. 

The name and county of major prize-winners will either be published or made available on request. For this reason a full name of winners will be required. 

Recipients or categories of recipients:

Data will only be forwarded to third parties if this is necessary for processing the competition (e.g. providing the prize via a third party). We categorically exclude any further dissemination of this data to third parties.

Storage duration / criteria for specifying the storage duration:

Personal data gathered by consent will generally be deleted upon the completion of a competition. Personal data belonging to winners, or any personal data generated through promotional activities may be held longer in accordance with contract. 
 

Our website gives you the option to sign up to our newsletter if you want to keep up-to-date with our products and offers. If you consent to receive our newsletter, you will be asked to provide your name and e-mail address. You will be asked to confirm by email that you would like to use this service before we begin sending you updates. We may use your information to assess your use of our website, apps, or those of our affiliates. We may associate your usage with your email address so we can send you information and updates most relevant to your interests and use. The information you provide will only be used for the purpose of sending you updates, offers, and showing you content based on your use or interests. In this way, we try to make sure we are giving you the best possible online experience. Your personal information will be kept for as long as you want to receive newsletters and updates from Lidl and it will be stored exclusively within the EU.

1. Who Has Access to Your Information?

Any personal information you submit through the survey will be processed by Lidl Ireland GmbH as the data controller.

2. Use of the Survey Tool

Each time you access this website, we store access data in the form of log files.
Each log file consists of the following:
• Date and time of retrieval
• Web page access time

3. Customer Survey on Your Shopping Experience

Through the survey on your shopping experience we only collect the personal information which you provide yourself and Lidl does not have any control over what information you submit. In order to participate in the survey, we will request your receipt number to ensure that each receipt is used only in conjunction with a single customer survey. The use of receipt numbers enable us to keep your identity confidential as no personal information is involved, even if you paid by debit/credit card.

4. Contact by our Customer Service Team

You may provide your name, e-mail address or telephone number if you wish to be contacted by our customer service department. We will not process any other personal information through the survey.  This information is provided by you strictly with your consent and will be passed to our customer service department with your survey results in order to address your query/concern. If you provide your personal information for contact by our customer service department, your information will be deleted no later than 30 days after the close of your query, unless it is required in Lidl’s legitimate interest in the context of a claim escalation.

5. Competition Entry

Survey participants will have an opportunity to enter a competition. In order to participate in the competition entrants must submit their personal information (including their name, e-mail address, and home address). This information will be used exclusively for the purpose of selecting a prize winner and ensuring that the winner receives his/her prize. Personal information collected for the purpose of administering the competition is processed strictly with your consent and will be erased immediately after the winner is selected.

6. No Data Transfer to Third Parties

Your personal data will not be transferred to third parties.

7. User Rights

You have the right to withdraw your consent to Lidl’s processing of your personal information at any time. You also have the right to access your personal information or apply for rectification, erasure, restriction of processing, or data portability. You may also contact the Data Protection Commission if Lidl is unable to resolve your concerns.

Purpose of data processing / legal basis:

Lidl collects information we learn about you from visiting our website and using our online services. Our website gathers statistical and other analytical information of all visitors to it. Your web browser automatically lets us know:

•    The website from which you came when visiting us
•    The IP address
•    Time and date of website access
•    User agent
•    HTTP code
•    Bytes served
•    Information on which browser and operating system you are using

 We use this information to ensure a stable connection, the efficient use of our website, and also to evaluate system security and stability. This is in accordance with data protection law in Lidl’s legitimate interest. If you have enabled geolocation services in your browser or other settings, our website may use this function to offer location specific services such as our store locator function. Your location data will only be used for this function.

Any personal or business information (i.e. e-mail address or name), which you voluntarily provide in the context of our online services (newsletter, competitions, etc.) will only be processed for the purpose or purposes for which they were collected. Lidl may use third party service providers to process information in these circumstances and will ensure these providers comply with data protection law. 

Storage duration / criteria for specifying the storage duration:

The data is stored for the duration of navigation on our website and automatically deleted thereafter. After your website session ends, the geo-localisation data for the purposes of store locations is stored until your browser settings are reset/forgotten.

https://www.lidl.ie/information/my-lidl-shop

The Mini Lidl Shop App (or My Lidl Shop) is provided by Lidl Digital International GmbH & Co. KG. Any references in this section to “we” or “our” refers to Lidl Digital International GmbH & Co. KG.

The following privacy policy is intended to inform you about how we handle the collection, processing and use of your personal information in line with the use of this app.

1.     Party Responsible for Article 4, paragraph 7 of GDPR

The party responsible for data processing in relation to Article 4, paragraph 7 of GDPR is:
Lidl Digital International GmbH & Co. KG
Datenschutz
Stiftsbergstraße 1
74172 Neckarsulm
E-Mail: datenschutz@lidl-shop.de

2.     Usage data whilst using the App

a)     Purpose of data processing and legislative basis

 We process information about your use of our app in the form of log files in order to:

• Enable and enhance the features of the app,
• Improve our offer, protect our systems and prevent abusive or fraudulent behaviour.

 The corresponding log files consist of:
• the mobile device from which you start our app;
• the IP address;
• the access date and the access time;
• the request of the client;
• the http response code;
• the amount of data transferred;
• the version of the app used.
 
Personal user profiles will not be created. The legal basis of this data processing is paragraph 15, subparagraph 1 of the Telemedia Act (TMG).
 
b)     Recipients / Categories of Recipients
 
There is no access to the log files stored in your system for these purposes. The query of the log files occurs automatically each time you visit our app.
 
c)      Storage duration / Criteria for determining the storage duration of the log files

The log files are automatically deleted after 14 days.
 
3.     Access to the functions and sensors of your mobile device
 
a)  Purpose of data processing and legislative basis
 
We access the following device functions or device sensors via the interfaces of your terminal:
 
Camera
 
Only with your explicit consent in accordance with Article 6, paragraph 1 (a) of GDPR via the "Permit Permission" dialog will we be granted access to the camera of your device. The camera of your mobile device is used for scanning product barcodes. By scanning real products in the store additional assets can be unlocked in the app.
 
Internet
 
Our app retrieves content such as text and images for in-game features (such as the "Barcode Detective" function) from the Internet.
 
Wireless connection information
 
Our app uses the wireless connection of your mobile device to establish a connection to the internet and to allow you to use the app in full (paragraph 15, subparagraph 1 of TMG).
Only with your explicit consent in accordance with Article 6, paragraph 1 (a) of GDPR via
 
b)  Recipients / Categories of Recipients
 
Fundamentally no one has access to camera data.
 
c)  Storage duration / Criteria for determining the storage duration
 
The data will only be processed whilst you are playing the in the app. Additional storage does not take place.
 
4.  Usage Analysis
 
a)  Purpose of data processing and legislative basis

In order to improve the functionality of our app and our offer, we create pseudonymised usage profiles in accordance with paragraph 15, subparagraph 3 of the TMG. Details on this and on your options to opt-out can be found in this section.

This app uses Google Analytics, an analytics service provided by Google Inc. (Google), to analyse user behaviour. Google will use this information on behalf of the operator to evaluate your use of the app, compile reports on activity within the app and to provide other services related to the use to the operator. Google will never associate your IP address with other Google data. You may opt-out of using Google Analytics in this app in the future at any time. To do this, open the menu, click on the "More" tab and scroll to the bottom of the privacy policy where there is a button to deactivate the tracking.
 
The My Lidl Shop App uses the analysis tool adjust, a product of adjust GmbH. When you install the Lidl app, adjust will save installation and event data from your My Lidl Shop App (for example, use of the app or interactions in the customer account). This will help us to understand how you interact with our app. It also allows us to analyse and improve our mobile advertising campaigns. For this analysis, adjust uses the IDFA (Identifier for Advertising) or the Android Advertising ID, the IP / MAC address, the HTTP header and a fingerprint of your device (as well as: time of access, country, language, local settings, operating system and version, and the app version). This data is anonymised, as such, neither we nor adjust will be able to identify you using this data. The IDFA and the Android Advertising ID can be reset or deactivated at any time via your operating system. If you do not want tracking by adjust, you can opt out of it for future use at any time by pressing the button below.
 
b) Recipients / Categories of Recipients
 
Google Analytics usually transmits the information generated about your use of the app to a Google server in the United States where it is stored. IP anonymisation has been activated in this app so that the IP address of Google users within member states of the European Union or in other states contracted to the European Economic Area is shortened beforehand. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.
The adjust GmbH servers, on the other hand, are located exclusively in the European Union.
In addition to these two service providers, nobody has access to your personal data processed during the usage analysis.
 
c) Storage duration / Criteria for determining the storage duration
 
The personal data processed as part of the use of the analysis tools will be anonymised immediately after collection.
 
5.     Your rights and contact with the Data Protection officer

Upon request you have the right to obtain information about the personal data stored about you in accordance with Article 15, paragraph 1 of GDPR free of charge. In addition, if the legal prerequisites exist, you are entitled to a correction (Article 16 of GDPR), cancellation (Article 17 of GDPR) and limitation of processing (Article 18 of GDPR) of your personal data.
 
If the data processing is based on Article 6, paragraph 1 e) or f) of GDPR, you have a right of objection under Article 21 of GDPR. If you object to data processing, it will not be used in the future, unless the person responsible can prove that there are compelling grounds for further processing that are worthy of protection outweighing the interest of the person concerned in the objection.
 
If you have provided the processed data yourself, you are entitled to transfer data according to Article 20 of GDPR.
 
If the data processing is based on a consent pursuant to Article 6, paragraph 1a) or Article 9, paragraph 2a) of GDPR, you can revoke the consent at any time with future effect, without affecting the legality of the previous processing.
 
Should you have any open questions regarding the above, or if you wish to make a complaint, please contact our Data Protection Officer in writing or by e-mail. You also have the right to complain to a data protection supervisory authority. This is the data protection supervisory authority of the area in which you live or that where the party responsible is based.
 
If you have any further questions regarding the collection, processing and use of your personal data, please contact our Data Protection Officer:
 
Lidl Digital International GmbH & Co. KG
Data Protection
Stiftsbergstraße 1
74172 Neckarsulm
E-Mail datenschutz@lidl-shop.de
 

Click here to read the Lidl App Privacy Policy

The Lidl website and other online/mobile sites may use Social Media plug-ins for the social networks; 
 
- Facebook (Facebook Inc., 1601 South California Avenue, Palo Alto, CA 94304, USA)

- Twitter (Twitter, Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA)

- YouTube (YouTube, LLC 901 Cherry Ave., 94066 San Bruno, CA, USA, a subsidiary of Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA)

- Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, California 94025, USA, a subsidiary of  Facebook Inc., 1601 South California Avenue, Palo Alto, CA 94304, USA)

- LinkedIn (LinkedIn Ireland, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland)
 
Social Media plug-ins are social network programs that are embedded on other companies’ websites. Embedding a Social Media plug-in causes personal and person-related data to be transmitted to the provider of the social media plug-in. Furthermore, if you are also logged on to a social network, an activated social media plug-in enables your activities to be assigned to your profile.
 
For data protection reasons, we have decided to initially block the social media plug-ins that are embedded on our website.
 
We do, however, offer you the possibility of using social media plug-ins if you so desire.
 
The plug-in is only activated by you clicking on the desired plug-in symbol, which we have pre-connected.
 
Please note that, when the plug-in you have selected is activated, this results in personal data being transmitted to the respective provider of the social media service.
 
The plug-in you have activated immediately sets up via your browser a connection to the server of the social media provider you have selected.
 
We would expressly point out that we have no influence on the scope, type and purpose of the processing of your personal and person-related data by the provider of the social media service and can inform you only according to our level of knowledge at this point.
 
The personal data collected and processed by the social media providers includes:
 
• Your IP address
• The address of the website on which the activated social plug-in is located,
• Information about the browser used and the operating system you use,
 
The date and time our website was accessed or the social media plug-in was activated, respectively
 
The above-mentioned data is transmitted and stored when the plug-in is activated irrespective of whether you are a Member of the corresponding social media provider.
 
In addition we would refer you at this point explicitly to the social media provider’s privacy policy.

View Facebook's policy here.
View Twitter's policy here.
View YouTube's policy here.
View Instagram's policy here.
View Linkedin’s policy here.
 
If at the time of the interaction you are also logged on to a social media provider, such as Facebook, it is capable of learning your user name or, if stored, your real name, and assigning the information underlying the interaction to your profile correspondingly.
 
The above-mentioned data also makes it possible for the providers of the corresponding social media services to create pseudonymised, and potentially also individualised, usage profiles for their own purposes.
 
Where there is interaction with the activated plug-in (e.g. Facebook “likes”), the social media provider may possibly cause a cookie to be stored on your PC or device, which also makes it possible to identify your person or your profile.
 
If the plug-in is activated, your IP address is stored and a cookie saved irrespective of whether you are Member of one of the social media providers.
 
We would expressly point out that the duration of storage of such cookies is not known to us and we have no influence over it.
In the case of non-members, a usage profile might subsequently be created by any stored cookie, when you log on to a social media provider in the future.
 
Note:

Please note that when a social media plug-in is activated, your personal data can also be stored, processed and used in countries outside the European Union and thus possibly in countries that do not have an adequate and appropriate level of data protection corresponding to that in the European Union.
 
You can prevent/delete cookies for our website to prevent the above activities from happening, though it may affect your user experience.

Social Media Platforms

Lidl uses social media platforms (i.e. Facebook, Twitter) to engage with customers and to promote its brand, products, and partners. Any data used on social media platforms is governed by the terms and conditions of those social media platforms. Data is kept and deleted from such platforms in line with the retention and deletion protocols specific to those platforms.

Data provided to Lidl through social media platforms for the purpose of engagement will be treated confidentially by Lidl and used only for engagement purposes. Depending on the circumstances, use of this data may be based on a user’s consent or Lidl’s legitimate interests.

Lidl will report any social media posts by third parties to platform moderators which are offensive or not in keeping with good taste or decency.

In the context of the use of the so-called Facebook pixel, cookies are set on our website with your consent (see cookies with provider or designation "Facebook" in our cookie notes). For the data processing associated with the pixel, Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (Facebook), is also a joint controller pursuant to Article 26 DSGVO in addition to us. You can access the agreement underlying the cooperation with Facebook here. The pixel collects data about your use of our website and compares it with data from Facebook in order to show you advertising from us that is tailored to you on Facebook's websites. Facebook also uses the data for its own web purposes and for third-party advertising purposes in accordance with the Facebook Data Policy. This also contains further information on how you can assert your data subject rights, as described below, directly against Facebook with regard to your data processed by Facebook.

Social Listening

Purposes of data processing / legal basis:

In addition to the information we have directly shared with you through social networks, we  also use the option of “social listening” in order to get an idea of perceptions of our products and services and to identify any potential for improvement. Contributions made public by you on online platforms (Twitter, Facebook, LinkedIn etc.) are reviewed and evaluated according to a search request (for example in relation to a new product line). Only contributions that have been made publicly available will be viewed here.

The extent of the data processed is primarily determined by the nature and content of the respective article; such as e.g. a posting in text form or an uploaded image file will be affected. We also receive information from the respective platform operators on the scope of the respective contributions.

The legal basis for the processing of personal data in the context of social listening is our legitimate interest in being able to identify in publicly made comments any deficiencies in our products and services and to react to them in an appropriate manner.

Recipients / categories of recipients:

The personal data processed in the context of social listening will not be disclosed to external third parties who are not subject to suitable contractual agreements in line with legal requirements

Storage duration / criteria for determining the storage duration:

The relevant personal data is not permanently stored by Lidl, but only viewed and analysed to understand where we can potentially take action and do better.

To make your visit on our website as comfortable and enjoyable as possible, Lidl uses cookies. Cookies are small pieces of information sent by a particular web server to a web browser, which enables the server to collect information from the browser and do not harm your device. Cookies enable your device’s server to access information on our website faster and in a more efficient way.

We have included below under “Cookies Info” an overview of all cookies we use, the purpose for which we use them, and how long they are retained. Some of these cookies are strictly designed to make this website available to you and are installed directly on your device without the need for your consent. Other cookies will only be stored once you have given your consent.

We also use cookies to record statistical information about the use of our website and to tailor offers and advertisements to our users’ interests according to their browsing history. Certain cookies allow us to recognise you each time you visit our site. This allows us to give you a more personalised experience by showing you advertisements or offers we think you may be interested in based on your previous activity. We may also use re-targeting and re-marketing tags which recognise and give information to different third party cookies, such as Google’s DoubleClick. These tags personalise your experience and the advertisements displayed to you based off your activity across any other websites using the same tags. All data stored is pseudonymised (i.e. you can’t be directly identified from it). Lidl uses cookies and website tags in order to further its legitimate interests of providing the best and most effective digital experience for our valued customers.

We will seek your consent to use of cookies when you visit our website. If you are using any of the below browsers, you may also click the below links to find out how to deactivate the use of cookies:

Google Chrome browser

Microsoft Internet Explorer browser

Mozilla Firefox browser

Apple Safari browser

Opera Web browser

Should you use another internet browser, please check the instruction on your help function on how to disable and delete cookies.

You can also click here to change your cookie consent options. 

NOTE: Blocking cookies might prevent some pages from displaying correctly.

The use of cookies and other techniques to process usage data serves the following purposes, depending on the category of the cookie or other technique:

•    Technically necessary: These are cookies and similar methods, without which you cannot use our services (e.g. to display our website/functions you have requested correctly, to remember your registration in the login area, to fill the shopping basket when shopping online, etc.). 

•    Convenience: These technologies allow us to take into account your actual or assumed preferences for the convenient use of our websites. For example, your preferences allow us to display our web pages in a language that is appropriate for you. It also helps us to avoid showing you products that may not be available in your area. 

•    Statistics: These technologies enable us to compile anonymous statistics on the use of our services in order to tailor them to your needs. This enables us to determine, for instance, how we can adapt our websites even better to the habits of the users.

•    Marketing: This enables us to display advertising content that is suitable for you, based on the analysis of your pattern of use. In this context, your pattern of use can also be tracked via different websites, browsers or terminal devices using a User ID (unique identifier). 

Within the scope of the use of cookies and similar techniques to process usage data, depending on the purpose, in particular the following categories of personal data are processed:

Technically necessary:

•    User entries to remember the input over several sub-pages (e.g. to transfer selected goods to the shopping cart, to select your preferred store in the Lidl Store Finder);
•    Authentication data to identify a user after registration in order to gain access to authorized content during further visits (e.g. access to the My Lidl customer account);
•    Security-relevant incidents (e.g. detection of multiple failed login attempts);
•    Data to play multimedia content (e.g. playback of (product) videos selected by the user).

Convenience: 

•    User interface customization settings that are not linked to a permanent identifier (e.g. the active language selection or the specific display of search queries or maps in the store finder)

Statistics:

•    Pseudonymized User profiles with information about the use of our websites. These include in particular:

o    browser-typ/ -version,
o    the operating system used,
o    referrer URL (the previously visited website),
o    host name of the accessing computer (IP address),
o    time of the server request,
o    individual user ID and
o    triggered events on the website (browsing patterns).
•    The IP address is anonymized on a regular basis, so that it generally cannot be traced back to your person.
•    We only combine the user ID with other data from you (e.g. name, email address, etc.) with your express consent (see e.g. Section 12 of this data protection regulation). Based solely on the user ID itself, we cannot draw any conclusions about your person.

Marketing:

•    Pseudonymized user profiles with information about the use of our website. These include in particular:
o    IP address,
o    individual user ID,
o    potential product interest,
o    triggered events on the website (browsing patterns).  
•    The IP addresses are anonymized on a regular basis, so that it generally cannot be traced back to your person. 

Google Campaign Manager, Display & Video 360, Studio

Purpose of the processing/legal basis:

This website uses the online marketing tools Campaign Manager, Display & Video 360 and Studio, a service of Google as part of the Google Marketing Platform. Campaign Manager uses cookies to target advertising based on what's relevant to a user, optimize advertising campaigns, and to avoid showing ads the user has already seen. Using cookie IDs, a terminal device can be recognized on other web pages and targeted ads displayed there based on previous user activity. The following data in particular is stored in cookies: IP address, the date and time you visit our website, the language used, browser type, and operating system.

Campaign Manager cookies may also record whether you perform certain actions on our website and what content you interact with, in order to then be able to show you personalized ads (including cross-domain). In addition, Campaign Manager may use cookie IDs to collect information on so-called website conversions when users interact with ads. This is the case, for example, when a user sees a Campaign Manager ad and later uses the same browser to access the advertiser's website and buy something there. The cookie used to personalise these advertisements is used by us on the basis of your consent. 

Recipients / categories of recipient:

Based on the marketing tools used, your browser automatically establishes a direct connection with the Google server including in the U.S. Integration with Campaign Manager means that Google is notified when you access our website or click on one of our ads. For more information on the Google Marketing Platform, see https://marketingplatform.google.com/about/, and on data privacy generally at Google, see: https://policies.google.com/privacy. 

Alternatively you may visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org.  

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (Google). Google analytics uses text files which are stored on your computer (“cookies”) to enable the analysis of a user’s website activity. Information created and collected by cookies regarding users’ use of this website will generally be transmitted to and stored on servers in the USA. Please note that IP anonymisation is activated on this website resulting in the deletion of the last characters of users’ IP addresses. This shortening of users’ IP addresses is carried out within the European Union or in a contracting member state of the Treaty of the European Economic Area. Only in exceptional circumstances may the full IP address be transferred to and anonymised in the US.  Google uses the information gathered on this website on behalf of the website’s operator to analyse users’ activity of the website, to generate reports regarding users’ website activity, to create anonymous user profiles and web statistics and to provide further services on behalf of the websites operator associated with the website and internet usage. The IP address transmitted by a user’s browser will not be combined with any other data held by Google.

Users have the option whether to consent to the use of cookies and may also change cookies settings by adjusting their browser settings accordingly. However, please note that some functions of this website may not be available to their full extent in this case. Users can also prevent gathering of data (including their IP address) generated by the cookie and relating to the use of this website being sent to and processed by Google by downloading and installing the

Browser - Plugin available via the following link: https://tools.google.com/dlpage/gaoptout?hl=en

Please note, that the use of the browser plugin is limited to each browser and to each computer. If you deactivate or delete the plugin after installation, it will disable the deactivation of Google Analytics.

Google’s data protection policy is available at: http://www.google.com/intl/ie/policies/privacy/

You can also prevent the collection of information by Google Analytics by clicking on the following Link. In this case an opt-out cookie is placed on your computer which prevents the future collection of your data when visiting this website: https://tools.google.com/dlpage/gaoptout?hl=en-GB

Links to Other Websites

Our website contains links to other websites. If you access other websites using the provided links, the operators of these sites may collect information from you which will be used by them in accordance with their own privacy policy. Lidl is not liable for the collection and processing of information on these websites.

Cookie Info

This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.

For more information about the types of cookies we use and to change your cookie content options click here.

Lidl Plus is operated and controlled by Lidl Stiftung & Co KG, Stiftsberstrasse 1, 74167 Neckarsulm, Germany as data controller. 

Please click here to for the relevant privacy policy. 

Lidl collects information from job applicants who apply via our online careers portal. This information is uploaded onto our applicant database and is held solely with applicants’ consent. All applicant information is processed by a third party on behalf of Lidl. We are committed to keeping your personal information safe and secure. We have put in place adequate security and technical measures, which we review on a regular basis, to ensure the safety and security of your personal information.

1. Overview

Besides the right to revoke the consent you have given us, you have the following further rights if the respective legal requirements are met: 

• The right of access to your personal data held by us. 
• The right to request rectification of incorrect data or completion of incomplete data 
• The right to request deletion of your personal data stored with us 
• The right to request restriction of processing of your data 
• The right to request data portability 
• The Right to object to the processing of your personal data

2. Right of access

You have the right to request access to any information we hold concerning you. Upon receipt of your request, we may ask you further questions to clarify your request and also ask you to verify you identity by providing identification documents. We will endeavour to process all requests for access to information within 1 month.

3. Right to rectification

You have the right to seek the immediate rectification by us of inaccuracies in your personal data. Taking into account the purposes of the processing, you have the right to request the completion of incomplete personal data and add newly available supplementary information. 

4. Right to erasure

You have the right to request from us that personal data concerning yourself is immediately deleted, if one of the following grounds applies:

• the personal data are no longer necessary for the purposes for which they have been collected or have been processed in any other way;

• you revoke your consent, which supported the processing originally, and there is no other legal basis for processing;

• You object to the processing where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.

• the personal data has been unlawfully processed;

• the deletion of the personal data is necessary for the fulfilment of a legal obligation;

• the personal data has been collected in relation to services offered by information society services as referred to in Article 8 paragraph 1 GDPR

Insofar as we have made the personal data public and are obliged to delete it, we will take appropriate measures taking into account the available technology and the costs of implementation, in order to inform the third parties who are processing your data that you also request from them that they delete all links to the personal data and copies or replications of the personal data.

5. Right to restriction of processing

You have the right to request from us a restriction of the processing, if one of the following requirements exist:

• the correctness of the personal data is disputed by you;

• the processing is illegal and you request a restriction of the use of the personal data rather than its deletion;

• the data controller no longer requires the personal data for the purposes of the processing, but the person concerned requires them in order to enforce, exercise or defend legal claims or

• you have raised an objection to the processing, so long as it is not certain whether the legitimate grounds of the data controller outweigh those of the person concerned.

6. Right to data portability

You have the right to receive the personal data that concern you, which you have provided to us, in a structured, common and machine-readable format, and you have the right to transfer these data to another data controller without hindrance by us, insofar as

• the processing is based on consent or on a contract and

• the processing takes place with the aid of automated procedures.

When exercising your right to data portability, you have the right to ensure that the personal data is transferred directly by us to another data controller, insofar as this is technically feasible. 

7. Right to object

In particular instances, you may object to data processing for reasons arising from your particular situation.

The above general right of objection applies to all processing purposes described in these data protection regulations, which are processed on the basis of legitimate interests. Unlike the special right to object towards data processing for advertising purposes, we are only obliged by the GDPR to implement such a general objection, if you give us reasons of paramount importance for this, e.g. a possible risk to life or health. 

Furthermore, you also have the right to contact the Data Protection Commission.

In order to exercise your legal Data Protection rights, you can contact us at:

Data Controller
Lidl Ireland GmbH
Main Road
Tallaght
Dublin 24
Ireland

data.controller@lidl.ie

Should you have any questions or wish to exercise your data protection rights, you can contact our data protection officer using the following information:

Data Controller
Lidl Ireland GmbH
Main Road
Tallaght
Dublin 24
Ireland

data.controller@lidl.ie