PRIVACY POLICY

You Come First

At Lidl, our customers come First! That’s why Lidl is not only committed to providing you with a comprehensive online service, but is also committed to protecting your privacy. This Privacy Policy explains what information we collect and how that information is processed.

Information Collected

Lidl collects information we learn about you from visiting our website and using our online services. Our website gathers statistical and other analytical information of all visitors to it. Your web browser automatically lets us know:

  • The website from which you came when visiting us
  • The IP address
  • Time and date of website access
  • User agent
  • HTTP code
  • Bytes served
  • Information on which browser and operating system you are using

We use this information to ensure a stable connection, the efficient use of our website, and also to evaluate system security and stability. This is in accordance with data protection law in Lidl’s legitimate interest. If you have enabled geolocation services in your browser or other settings, our website may use this function to offer location specific services such as our store locator function. Your location data will only be used for this function.

Any personal or business information (i.e. e-mail address or name), which you voluntarily provide in the context of our online services (newsletter, competitions, etc.) will only be processed for the purpose or purposes for which they were collected. Lidl may use third party service providers to process information in these circumstances and will ensure these providers comply with data protection law.

Newsletter

Our website gives you the option to sign up to our newsletter if you want to keep up-to-date with our products and offers. If you consent to receive our newsletter, you will be asked to provide your name and e-mail address. You will be asked to confirm by email that you would like to use this service before we begin sending you updates. We may use your information to assess your use of our website, apps, or those of our affiliates. We may associate your usage with your email address so we can send you information and updates most relevant to your interests and use. The information you provide will only be used for the purpose of sending you updates, offers, and showing you content based on your use or interests. In this way, we try to make sure we are giving you the best possible online experience. Your personal information will be kept for as long as you want to receive newsletters and updates from Lidl and it will be stored exclusively within the EU.

Careers Portal

Lidl collects information from job applicants who apply via our online careers portal. This information is uploaded onto our applicant database and is held solely with applicants’ consent. All applicant information is processed by a third party on behalf of Lidl. We are committed to keeping your personal information safe and secure. We have put in place adequate security and technical measures, which we review on a regular basis, to ensure the safety and security of your personal information.

Your Rights

Under Data Protection law, you have the right to access to your personal information, and, if Lidl isn’t legally or contractually required to hold your information, to have it deleted. You may also have the right to object to Lidl’s processing of your personal information or have it corrected.

In order to exercise your legal Data Protection rights, you can contact us at:

Data Controller
Lidl Ireland GmbH
Main Road
Tallaght
Dublin 24
Ireland

data.controller@lidl.ie

Cookies (but not our delicious bakery kind)

To make your visit on our website as comfortable and enjoyable as possible, Lidl uses cookies. Cookies are small pieces of information sent by a particular web server to a web browser, which enables the server to collect information from the browser and do not harm your device. Cookies enable your device’s server to access information on our website faster and in a more efficient way.

We have included below under “Cookies Info” an overview of all cookies we use, the purpose for which we use them, and how long they are retained. Some of these cookies are strictly designed to make this website available to you and are installed directly on your PC without the need for your consent. Other cookies will only be stored once you have given your consent.

We also use cookies to record statistical information about the use of our website and to tailor offers and advertisements to our users’ interests according to their browsing history. Cookies allow us to recognise you each time you visit our site. This allows us to give you a more personalised experience by showing you advertisements or offers we think you may be interested in based on your previous activity. We may also use re-targeting and re-marketing tags which recognise and give information to different third party cookies, such as Google’s DoubleClick. These tags personalise your experience and the advertisements displayed to you based off your activity across any other websites using the same tags. All data stored is pseudonymised (i.e. you can’t be directly identified from it). Lidl uses cookies and website tags in order to further its legitimate interests of providing the best and most effective digital experience for our valued customers.

While most of the cookies we use are implemented by default, you can set your browser to not store any cookies and to delete all existing cookies by adjusting your browser settings. If you are using any of the below browsers, you may click the below links to find out how to deactivate the use of cookies:

Google Chrome browser

Microsoft Internet Explorer browser

Mozilla Firefox browser

Apple Safari browser

Opera Web browser

Should you use another internet browser, please check the instruction on your help function on how to disable and delete cookies.

Hint: Blocking cookies might prevent some pages from displaying correctly.

Google Campaign Manager, Display & Video 360, Studio

Purpose of the processing/legal basis:
This website uses the online marketing tools Campaign Manager, Display & Video 360 and Studio, a service of Google as part of the Google Marketing Platform. Campaign Manager uses cookies to target advertising based on what's relevant to a user, optimize advertising campaigns, and to avoid showing ads the user has already seen. Using cookie IDs, a terminal device can be recognized on other web pages and targeted ads displayed there based on previous user activity. The following data in particular is stored in cookies: IP address, the date and time you visit our website, the language used, browser type, and operating system. Campaign Manager cookies may also record whether you perform certain actions on our website and what content you interact with, in order to then be able to show you personalized ads (including cross-domain). In addition, Campaign Manager may use cookie IDs to collect information on so-called website conversions when users interact with ads. This is the case, for example, when a user sees a Campaign Manager ad and later uses the same browser to access the advertiser's website and buy something there. Legal basis for processing your data is Article 6(1) sentence 1 f) GDPR. It is in your interest as well as ours not to bother you with ads which do not interest you.


Recipients / categories of recipient:
Based on the marketing tools used, your browser automatically establishes a direct connection with the Google server including in the U.S. Integration with Campaign Manager means that Google is notified when you access our website or click on one of our ads. For more information on the Google Marketing Platform, see https://marketingplatform.google.com/about/, and on data privacy generally at Google, see: https://policies.google.com/privacy.

Alternatively you may visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org. Google complies with the EU-U.S. Privacy Shield: https://www.privacyshield.gov/EU-US-Framework.

Opting out:

There are several ways to opt out from using Campaign Manager and DV360:
a) by setting your browser software accordingly, in particular by blocking third-party cookies, you will not receive any ads from third-party providers;
b) by disabling conversion tracking cookies by setting your browser to block cookies from the www.googleadservices.com domain; this setting will be deleted when you delete your cookies;
c) by disabling interest-based advertising by the providers that are part of the "About Ads" self-regulatory program via the link http://www.aboutads.info/choices; this setting will be deleted when you delete your cookies;
d) by permanently disabling the plugin in your Firefox, Internet Explorer or Google Chrome browsers under the link http://www.google.com/settings/ads/plugin.
e) You can view, remove, or add the Google categories that this technology can use to display interest-based advertising to you using Google's Ads Preferences Manager
(https://adssettings.google.com/authenticated). At the link above, you can download and install the browser plugin to disable cookies for ad preferences in order to prevent Google from collecting the data on your use of the web pages that is generated by the cookies.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (Google). Google analytics uses text files which are stored on your computer (“cookies”) to enable the analysis of a user’s website activity. Information created and collected by cookies regarding users’ use of this website will generally be transmitted to and stored on servers in the USA. Please note that IP anonymisation is activated on this website resulting in the deletion of the last characters of users’ IP addresses. This shortening of users’ IP addresses is carried out within the European Union or in a contracting member state of the Treaty of the European Economic Area. Only in exceptional circumstances may the full IP address be transferred to and anonymised in the US.  Google uses the information gathered on this website on behalf of the website’s operator to analyse users’ activity of the website, to generate reports regarding users’ website activity, to create anonymous user profiles and web statistics and to provide further services on behalf of the websites operator associated with the website and internet usage. The IP address transmitted by a user’s browser will not be combined with any other data held by Google.

Users can prevent the use of cookies by adjusting their browser settings accordingly. However, please note that some functions of this website may not be available to their full extent in this case. Users can also prevent gathering of data (including their IP address) generated by the cookie and relating to the use of this website being sent to and processed by Google by downloading and installing the Browser - Plugin available via the following link: https://tools.google.com/dlpage/gaoptout?hl=en

Please note, that the use of the browser plugin is limited to each browser and to each computer. If you deactivate or delete the plugin after installation, it will disable the deactivation of Google Analytics.

Google’s data protection policy is available at: http://www.google.com/intl/ie/policies/privacy/

You can also prevent the collection of information by Google Analytics by clicking on the following Link. In this case an opt-out cookie is placed on your computer which prevents the future collection of your data when visiting this website: https://tools.google.com/dlpage/gaoptout?hl=en-GB

By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Links to Other Websites

Our website contains links to other websites. This privacy statement only applies to Lidl Ireland's website, www.abettertomorrow-lidl.ie, corporate.lidl.ie. If you access other websites using the provided links, the operators of these sites may collect information from you which will be used by them in accordance with their own privacy policy. Lidl is not liable for the collection and processing of information on these websites.

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