Lidl App Privacy Policy

You Come First

 

At Lidl, our customers come First! That’s why Lidl is not only committed to providing you with a comprehensive online service, but is also committed to protecting your privacy. This Privacy Policy explains what information we collect and how that information is processed.

 

Information Collected

 

Lidl collects information we learn about you from visiting our website and using our online services. Our website gathers statistical and other analytical information of all visitors to it. Your web browser automatically lets us know:

 

    - The website from which you came when visiting us
    - The IP address
    - Time and date of website access
    - User agent
    - HTTP code
    - Bytes served
    - Information on which browser and operating system you are using

 

We use this information to ensure a stable connection, the efficient use of our website, and also to evaluate system security and stability. This is in accordance with data protection law in Lidl’s legitimate interest. If you have enabled geolocation services in your browser or other settings, our website may use this function to offer location specific services such as our store locator function. Your location data will only be used for this function.

 

Any personal or business information (i.e. e-mail address or name), which you voluntarily provide in the context of our online services (newsletter, competitions, etc.) will only be processed for the purpose or purposes for which they were collected. Lidl may use third party service providers to process information in these circumstances and will ensure these providers comply with data protection law.

 

Your Rights

 

Under Data Protection law, you have the right to access to your personal information, and, if Lidl isn’t legally or contractually required to hold your information, to have it deleted. You may also have the right to object to Lidl’s processing of your personal information or have it corrected.

 

In order to exercise your legal Data Protection rights, you can contact us at:

 

Data Controller
Lidl Ireland GmbH
Main Road
Tallaght
Dublin 24
Ireland

 

data.controller@lidl.ie

Usage analysis and advertising


Purposes of data processing/legal bases: 


In order to improve the features of our app as well as our services and the marketing of them, we create pseudonymised usage profiles to determine usage behaviour, provided you give your consent. The legal basis for this is Article 6 para. 1 a) GDPR. We use the following services for usage analysis and advertising:

 

Google Analytics

 

Subject to your consent, this app uses Google Analytics, a service of Google LLC (“Google”), to analyse usage behaviour. Google processes the following information:


•    the mobile device on which you start our app
•    browser type and version
•    operating system used
•    IP address
•    time of the server request.

 

The information is used to


•    evaluate the use of our app
•    compile reports about app activities
•    to provide additional services associated with the use of the app and the internet for the purposes of market research and the design of these websites in accordance with requirements.


The IP addresses are anonymised so that no association is possible (“IP masking”). You may withdraw your consent to the use of Google Analytics in the “Legal Notice/Tracking” menu item of this app at any time with effect for the future.


adjust


Subject to your consent, our app also uses the adjust analysis service, a product of adjust GmbH. When you install our app, adjust stores installation and event data (e.g. usage of the app). This allows us to understand how you interact with our app. It also allows us to analyse and improve our mobile advertising campaigns. For this analysis, adjust uses


•    the IDFA (Identifier for Advertising on iOS devices) or the Android Advertising ID


•    the IP/MAC address


•    the HTTP header


•    a fingerprint of your device (additionally: time of access, country, language, local settings, operating system and version as well as the app version)


•    user device and web activity information,


•    app and event token


Adjust transfers these data to our service providers Google LLC (“Google”) and Facebook, Inc (“Facebook”). If Google and Facebook can use this information to identify you, they will provide information to adjust about the advertising campaign that brought you to the app store and the way you acted there (especially whether you downloaded the app or discontinued it, for example, and similar information). adjust uses this information to create anonymous statistics so that we can track the success of individual advertising campaigns.


You can reset or disable the IDFA and the Android Advertising ID at any time on your operating system.


If you no longer wish to be tracked by adjust, you can withdraw your consent at any time in the “Legal Notice/Tracking” menu item of this app with effect for the future. 


Push notification via Accengage


If you have enabled the relevant feature in our app or in the operating system of your mobile device, we will send you push notifications (messages on your mobile device that are displayed on the lock screen, the home screen and when other apps are running without opening our app). A click/tap on the push message will open our app, if it is not yet open, and display the message there. Showing push notifications is based on our legitimate interest in carrying out direct advertising (Article 6 para. 1 f) GDPR). We use the Accengage tool from Accengage SAS to create and show these push notifications. This tool creates – subject to your consent according to Article 6 para. 1 a) GDPR – pseudonymised usage profiles based on the following data and assigns them to unique identification numbers:


•    Apple IDFA (Identifier for Advertisers; identification number on the iOS operating system for advertising purposes),
•    Google GAID (Google Advertising ID; identification number on the Android operating system for advertising purposes),
•    Push notification token
•    Mobile session ID
•    Usage behaviour within the app (which areas of the app you visit and which links you use there).

 

This information is analysed by Accengage using an algorithm to provide targeted product recommendations as push notifications that may interest you. Under no circumstances will this data be used to identify you personally. By default, no usage profiles are aggregated with your personal data.

 

You can reset or disable the IDFA and the Android Advertising ID at any time on your operating system.

 

Should you no longer wish to receive push notifications from us, you can stop receiving our push notifications by disabling them


•    completely in the system settings for push notifications on your mobile device, or
•    in the “Push notifications” menu item in our Android app.


If you do not want Accengage to create profiles of push notifications, you can withdraw your consent at any time in the “Legal Notice/Tracking” menu item of this app with effect for the future.

 

Personalised usage profile

 

With your consent, we combine the pseudonymous usage profiles created as part of this app with your personal data from your Lidl customer account and evaluate your usage behaviour on the websites, mobile apps and newsletters of us and our partner companies (Lidl Dienstleistung GmbH & Co. KG, Lidl Digital International GmbH & Co. KG (www.lidl.de, www.lidl-reisen.de), Picanova GmbH (www.lidl-fotos.de), Valentins GmbH (www.lidl-blumen.de), Kochzauber Food GmbH (www.lidl-kochzauber.de) of E.ON Energie Deutschland GmbH (www.lidl-strom.de), Gymondo GmbH (www.gymondo.de) and Vodafone GmbH (registrierung.lidl-connect.de) for advertising purposes.


After registering or logging in to your customer account using our app, the usage profiles from our app are processed in a personalised manner, associating them with the data stored in your Lidl customer account and combining them with the other usage data presented above.


With the personalised usage profile created in this way, we can better tailor a possible promotional approach to your personal interests and further improve our web services for you, especially in the form of newsletters, on-site advertising and print advertising.


The legal basis for this data processing is your consent according to Article 6 para. 1 a) GDPR.


You may withdraw your consent to the creation of personalised usage profiles in the “Legal Notice/Tracking” menu item of this app at any time with effect for the future.


Recipients/categories of recipients:

 

The information generated by Google Analytics about your usage is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 in the USA and stored there. Under no circumstances will your IP address be aggregated with other data from Google. The information generated by adjust about your usage is transferred to and stored on the servers of adjust GmbH, Saarbrücker Str. 38a, 10405 Berlin. The information generated by Accengage about your usage is transferred to and stored on the servers of Accengage SAS, 31 Rue du 4 Septembre F-75002 Paris, France. This information may also be transferred to third parties if required by law or if third parties process this data on behalf of us in accordance with our instructions.


Storage period/criteria for determining the storage period: 


After the anonymisation of your personal data, it is no longer possible to draw conclusions about you personally. The statistically processed data will be erased in Google Analytics, in the software from adjust and in the software from Accengage after 26 months. There will be no longer be any personal reference in reports created on the basis of Google Analytics, adjust or Accengage.


7. Re-targeting/ interest-based online advertising

 

Purposes of data processing/legal bases: 

Subject to your consent, we use re-targeting technologies from a variety of providers. This enables us to make our online services more interesting for you.


Our app processes the following advertising IDs:


•    Apple IDFA (Identifier for Advertisers; identification number on the iOS operating system for advertising purposes), and


•    Google GAID (Google Advertising ID; identification number on the Android operating system for advertising purposes).


For “re-targeting”, information about your internet usage (e.g. articles viewed) is collected for marketing purposes, stored with reference to the advertising ID and analysed using an algorithm. Subsequently, targeted product recommendations can be shown as personalised advertising banners for our products on our partners’ websites and mobile apps.


Under no circumstances can this data be used to personally identify the user of our mobile app. No directly personal data is processed and no usage profiles are aggregated with personal data.


This data processing is carried out on the basis of Article 6 para. 1 a) GDPR. With the targeting measures we use, we want to make sure that only advertising that is focused on your actual or supposed interests is shown on your devices.


Please also note that some third-party mobile applications use a technical feature called “webview” that allows developers to display web applications or web pages directly in their application – without leaving the app and opening a browser. A webview can be independent of both your browser and app settings. We therefore recommend that you also disable re-targeting services in this specific environment if you do not want to receive re-targeting ads.


Recipients/categories of recipients: 


Subject to your consent, we also use the Criteo service (Criteo DPO – 32 Rue Blanche – 75009 Paris – France, email: dpo@criteo.com, Privacy Policy: http://www.criteo.com/de/privacy) for the purpose of personalising advertisements.


Storage period/criteria for determining the storage period: 

The information processed for re-targeting purposes is stored for 13 months and then automatically erased or anonymised.


You may withdraw your consent to the creation of personalised usage profiles in the “Legal Notice/Tracking” menu item of this app at any time with effect for the future.