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SERIOUS STARTS HERE
At Lidl, we know that every female sports star started somewhere, so we wanted to go back to the grassroots and speak to young Irish girls about their experiences with sports.
As part of year two of our LGFA sponsorship, we’ve created our Serious Starts Here campaign. Playing team sports from a young age is so beneficial for young women, so we’ve made a short documentary about what sport means to these young women.
We also created a number of shorter pieces that each highlight an important benefit of playing team sport.
Team sports improves young women’s mental well-being and gives them the skills they need to believe in themselves later on in life.
Building lifelong friendships is a big advantage of playing sport. Young girls who play are proven to feel more supported in life because of this.
Young women who play team sport see it as a key outlet for dealing with stress, improving their coping skills for life.
Playing team sports can help women to have a healthier relationship with their own bodies and gives greater confidence later on in life.