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SERIOUS STARTS HERE

At Lidl, we know that every female sports star started somewhere, so we wanted to go back to the grassroots and speak to young Irish girls about their experiences with sports.  

As part of year two of our LGFA sponsorship, we’ve created our Serious Starts Here campaign. Playing team sports from a young age is so beneficial for young women, so we’ve made a short  documentary about what sport means to these young women. 

We also created a number of shorter pieces that each highlight an important benefit of playing team sport.

WATCH THE BENEFITS CUTDOWNS