TEAM SPORT IS SO BENEFICIAL FOR WOMEN, BUT WHY ARE THEY DROPPING OUT SO EARLY?
We’ve learned that team sports build so much more than teams. They build a solid foundation for the future. We wanted to understand this a bit more, so we asked Irish women of all ages questions no one had asked them before.
We spoke to women all over Ireland about life, sport and what it means to them. Our independently commissioned research, used both qualitative and quantitative approaches to get a broad view of these women’s attitudes. Our study is the first of it’s kind in Ireland and offers fresh new insights into something that we, at Lidl feel really passionate about.
Our study has revealed that playing team sports helps women build a strong set of life skills, like better mental well-being, dealing with pressure and self-confidence. But unfortunately, half of them drop out by the beginning of secondary school.
At Lidl, we want all women to become the best possible version of themselves. We hope that by sharing our research, we can help encourage more Irish women to stay in sport.
We at Lidl wanted to dig a little deeper into the need for serious support. So as part of our new campaign, we spoke to women all over Ireland about playing sport and how it helps them build important life skills. Watch our video below.