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Approved By You 2015

Food Product Testing
People on the streets of Dublin, Cork, Galway, Belfast, Newry and Derry were asked to take part in blind taste testing forming the basis of the Approved by You research. Research was conducted by independent research agency, Coyne Research Associates. All food products were tested by up to 150 at people at hall tests conducted from 12th April 2014 to the 18th June 2014. Price comparisons were calculated by adjusting the price of comparative products to match the equivalent weight of Lidl products. All proof of purchase receipts are held at Lidl Ireland GmbH. Summary of proof of purchase receipts below. Purchased in Tesco Extra Naas on Tuesday 20th January 2015: McVitie's Jaffa Cakes 300g €3.75, McVitie's Ginger Nut Biscuits 250g €1.75, McVitie's Digestive Biscuits 500g €1.89, McVitie's Rich Tea Biscuits 300g €1.75, McVitie's Milk Chocolate Digestives 300g €2.29. Purchased in Tesco Extra Naas on Wednesday the 21st January 2015: Hellman's French Salad Dressing 235ml €1.99, Colman's Bramley Apple Sauce 250g €2.05, Dolmio Sauce for Bolognese Original 500g €1.99, Doritos Mild Salsa 326g €2.89, Low Low Original 500g €2.49, Robert Roberts Italiano blend Caffè Italiano 227g €4.55, Kenco Decaffeinated Coffee 100g €5.39, Barry's Gold Blend 80 Bags €3.49, Twinings Pure Green Tea 80 Bags €5.39, Weetabix 48 Units €6.09, Kellogg's Bran Flakes 500g €2.89, Kellogg's Corn Flakes 500g €2.70, Kellogg's Krave 375g €4.32, Roma Penne Rigate 500g €1.69, Roma Spaghetti 500g €1.39, St. Dalfour Rhapsodie de Fruit Raspberry 284g €2.89, St. Dalfour Rhapsodie de Fruit Strawberry 284g €2.89, Chivers Naturally Fruity Strawberry Jam 454g €2.69, Chivers Naturally Raspberry Jam 454g €2.69, Boyne Valley Pure Natural Honey 454g €3.90, Panda American Style Crunch 510g €3.99, Panda Two Tone Spread 400g €2.00, John West Tuna Steak in Sunflower Oil 200g €1.99, Pot Noodle Chicken and Mushroom 90g €1.35, J.P. Chenet Chardonnay 750ml €9.99, Oyster Bay Sauvignon Blanc 750ml €12.00, Blossom Hill Winemakers Res Cal Chardonnay 750ml €11.49, Blossom Hill White Zinfandel 750ml €11.29, J.P. Chenet Merlot Pays D'OC 750ml €9.48, La Fornarina Processco 750ml €10.00, Moët & Chandon Champagne Brut 750ml €49.49, Gordon's London Dry Gin 700ml €23.99, Smirnoff Red 700ml €20.00, Jameson Irish Whiskey 700ml €29.59, Ballygowan Still Water 2000ml €1.25, Tipperary Kids Water 2500ml €4.15, Volvic Natural Mineral Water 1500ml €1.00, Volvic Still Mineral Water 3000ml €3.50, Ballygowan Sparkling Water 2000ml €1.25, Diet Coke 2000ml €2.29, Sprite 2000ml €2.29, Red Bull Light 250ml €1.49, Red Bull 250ml €1.49, Fruice Orange Juice 1000ml €1.76, Sqeez Apple Juice Concentrate 1000ml €1.85, Ocean Spray Cranberry 1000ml €2.05, Capri Sun Orange Drink 2000ml €3.69, Ribena Blackcurrant 800ml €1.89, Harp Lager 3000ml €9.45, Carlsberg Lager 500ml €1.95, Budweiser Lager 500ml €1.95, Krombacher Pils 500ml €3.09, KP Salted Peanuts 500g €4.55, Lindt Dark Chocolate 70% 100g €2.49, Cadbury Wholenut 200g €2.99, Milkyway 227g €3.69, Kinder Bueno 172g €1.99, Nestlé Kit Kat 166.4g €2.30, Ryvita Crispbread 250g €1.68, TUC Savoury Crackers 100g €1.49. Purchased in Tesco Newbridge Moorfield on Thursday the 22nd of January 2015: Cornetto Classico Ice Cream 360ml €2.50, Magnum Almond 330ml €4.00, Magnum Classic 330ml €3.59, HB Vanilla 900ml €3.50, Goodfella's Stonebaked Margherita 345g €3.69, Green Isle Petit Pois 700g €3.69, Green Isle Roast Potatoes 800g €3.49, Birds Eye Chicken Burgers 200g €2.99, Denny Thick Cut Bacon 240g €3.99, Denny Delicatessen Style Crumbed Ham 90g €1.99, Onken Natural Set 500g €1.85, Tropicana Original Orange Juice 1000 ml €2.99, Yoplait Petit Filous 300g €1.95, Irish Yogurts Diet Fat Free Probiotic Yogurt 750g €3.49, Müller Corner Crunch Banana Choc Flakes 135g €0.85, Kilmeaden Fully Mature White Cheddar 200g €2.99, Low Low Full Flavoured White Medium 200g €3.39, Charleville Freshly Sliced Select White Cheddar 160g €3.29, Charleville Irish Mature Red Cheddar Slices 160g €3.39, Nolans Smoked Salmon 170g €5.99, Carroll Cuisine Lasagne 1000g €6.15, Cully & Sully Tomato and Basil 400g €2.49, Avonmore Skimmed Milk 1000ml €1.15, Avonmore Light Milk 1000ml €1.32, Avonmore Whole Milk 2000ml €1.89, Avonmore Fresh Cream 250ml €1.60, Kerry EasiSingles 200g €1.60, Coolmore Lemon Cake 400g €2.99, Johnston Mooney & O'Brien White Sliced Batch 800g €2.09,Rankin Stoneground Wheaten 400g €2.09, Irish Pride Butter Milk Soda Sliced 570g €2.69, Brennans White Sliced Pan 800g €1.50, Irish Pride Bunsters Hot Dog Rolls 300g €1.45. Purchased in Dunnes Stores Newbridge on Thursday the 22nd of January 2015: Häagen Dazs Vanilla 500ml €6.15, Shaws Traditional White Pudding 280g €2.39, Müller Corner Fruit Strawberry 150g €0.85, Low Low Cheesy Slices for Toasties 200g €1.99, Jordans Fruit & Nut Muesli 750g €4.69, Tipperary Still Water Active 4000ml €3.99, Bounty Minis 303g €3.65, Snickers 192g €2.59, Mars Bar 204g €2.59, Haribo Happy Cola 160g €1.48, Sunblest Pancakes 8 Unit €2.00. Purchased in Supervalu Bray on Friday the 23rd of January: Jacob's Creek Cabernet Sauvignon 750ml €10.99. Purchased in Dunnes Stores Newbridge on Friday the 23rd of January: Herta Frankfurters 350g €3.25, Hellman's Real Mayonnaise 600ml €4.29, Hellman's Light Mayonnaise 600 ml €4.29, Diet Pepsi 2000ml €2.39. Purchased in Nespresso Boutique Brown Thomas on Friday the 23rd of January: Nespresso Volluto 10 Pods €3.60. Purchased in Tesco Newbridge Moorfield on Friday the 23rd of January: Green Isle Skinny Cut Chips 800g €2.65, Bacardi Breezer Orange 700ml €6.89. Purchased in Dunnes Stores Cornelscourt: Big Al's Home Style Quarter Pounders 454g €3.89, Denny Delicatessen Style Cooked Ham 90g €1.99, Nederberg Foundation Cabernet Sauvignon Shiraz 750ml €12.20. Purchased in Dunnes Stores Newbridge on Tuesday the 27th of January: Innocent Strawberry and Banana 250ml €2.55. Purchased in Supervalu Bray on Thursday the 29th of January: Birds Eye Fish Fingers 350g €4.49. Purchased in Tesco Naas Extra on Thursday the 5th of February: Denny Traditional Back Rashers 180g €2.99. Purchased in Dunnes Stores Newbridge on Friday the 6th of February: Florette Caesar Dressing 175ml €2.00.

In- Home Testing
Non-Food and Food Ingredient products were tested via in home consumer testing. Research was conducted by independent research agency, Coyne Research. Prices of comparative products are adjusted to match equivalent weight of Lidl products. 900 households across the Island of Ireland took part in in-home testing of products on dates between Wednesday April 23rd to Friday June 6th. All products were supplied in generic packaging and a questionnaire was completed by each household at the end of the survey. All proof of purchase receipts are held at Lidl Ireland GmbH. Summary of proof of purchase receipts below. Purchased in Tesco Extra Naas on Tuesday the 20th January 2015: Persil Liquid Tabs Bio 40 Tabs 20W €9.07, Persil Liquid Tabs Non Bio 40 Tabs 20W €9.07, Persil Non Bio Washing Powder Tabs 20W €7.71, Persil Bio Washing Powder 45W €18.00, Persil Non Bio Washing Powder 45W €18.00, Harpic Power Plus Citrus 750ml €3.09, Cif Cream Cleaner 500ml €3.05, Cillit Bang Foam Cleaner Soapscum and Shower 600ml €5.55, Bloo Toilet Blocks €2.49, Mr Muscle Kitchen Cleaner 500ml €2.75, Cillit Bang Limescale And Shine 750ml €4.95, Kleenex Mansize 200 sheets €4.95, Andrex Classic White 2169 sheets €6.79, Plenty The Original One 100 Sheets €2.60 , Johnson's Baby Gentle Cleansing Wipes 56 Wipes €2.99. Purchased in Tesco Extra Naas on Wednesday the 21st January 2015 Filippo Berio Extra Virgin Olive Oil 500ml €4.69, Don Carlos Extra Virgin Olive Oil 500ml €5.99, Roma Chopped Tomatoes with Herbs 400g €1.29, Roma Chopped Tomatoes 400g €1.19. Purchased in Tesco Extra Naas on Wednesday the 21st of January 2015: Pedigree Premium Complete Chicken 3000g €8.49, Go-Cat Tuna, Herring and Vegetable 2000g €6.89, Pedigree Schmackos 172g €3.29, Pedigree Biscrok 500g €2.99, Pantene Classic Shampoo 400ml €5.69, L'Oréal Elnett Normal 400ml €8.69, Pantene Classic Conditioner 360ml €5.69, VO5 Wet Look Gel 200ml €3.79, Head & Shoulders Classic Clean 250ml €4.19, Palmolive Revitalising Sport 2in1 Shampoo 250ml €2.69, Radox Relax Shower Gel 250ml €2.59, Nivea Soft 200ml €5.99, Nivea Q10 Anti-Wrinkle Night Cream 50ml €13.99, Nivea Q10 Day Cream 50ml €12.99, Nivea Sensitive Cleansing Milk 200 ml €5.99, Nivea Refreshing Toner 200ml €4.99, Nivea Daily Essentials Refreshing Facial Wash 150ml €4.99, Neutrogena Concentrated Hand Cream 50ml €5.14, Neutrogena Fast Absorbing Hand Cream 75ml €5.49, Lenor Concentrated Fabric Softener 1900ml €6.85. Purchased in Dunnes Stores Newbridge on Thursday the 22nd of January 2015: Persil Bio Washing Powder Tabs 20W €7.49, Persil Colour Washing Powder Tabs 20W €7.49, Domestos Thick Bleach 750ml €1.49, Irish Breeze Cotton Pads 88 Pads €2.39. Purchased in Supervalu Bray on Friday 23rd of January: Simple Kind to Skin Cleansing Wipes 25 Wipes €4.39. Purchased in Dunnes Stores Newbridge on Friday the 23rd of January: Cif Bathroom Cleaner 700ml €2.59, Vanish Oxi Action Stain Remover 1000g €11.29. Purchased in Dunnes Stores Newbridge on Tuesday the 27th of January: Clean and Clear Exfoliating Daily Facial Wash 150 ml €4.09. Purchased in Tesco Newbridge Moorfield on Tuesday the 27th of January: Pedigree Beef & Vegetable Chunks in Gravy 2400g €5.39. Tesco Online on Friday the 6th of February: Whiskas Beef in Gravy 1200g €3.50.